Located between Itapira and Santo Antônio de Posse, São José is an old coffee farm dating from the late 19th century. Today, it is a leader in agroecology and the organic production of artisanal dairy products. It is also active in livestock farming, agroforestry, reforestation, and rural tourism.
Built in 1895, the farm experienced the height of São Paulo’scoffee boom . Its architecture follows the style of farms from that era, featuring porches, few stories, gabled roofs, and single-story buildings.
Today, in addition to remaining a working farm, São José also serves as a lodging facility and uses the old buildings to welcome visitors. The old coffee granary, for example, is now where meals are served.
As for the old workers’ quarters, which once formed a sort of workers’ village housing laborers, they are now rural lodgings. The original features have been preserved since construction, though they have been adapted to ensure greater comfort for guests.
The São José Farm on the São Paulo Cheese Route
The farm received recognition from the State Government for its dairy production and cheese-related tourism. When visiting the farm, guests can get a close-up look at part of the production process . They can sample the cheeses during breakfast and purchase products at the São José Farm’s on-site store.
The cheeses produced there are mostly fresh and made with organic milk. In addition, the farm also offers butter , ricotta, yogurt, cream cheese, and other dairy products in its product line .
Overall, the farm also sells vegetables, various fruits , and greens. It also maintains a bakery on the property.
One of São José’s key distinguishing features is the principle of agroecology. This is applied from soil management—with no use of pesticides — through to the marketing of products. They also prioritize social and educational awareness, offering courses and educational tourism options.
How to visit the farm?

The property is open daily for visits during business hours. However, due to high demand, on weekends you must contact the farm in advance to ensure availability. Admission is free; visitors pay only for what they consume in the store or cafeteria.
There is also the option to take guided or technical tours , hike trails, and participate in educational activities with schools, as well as courses and workshops. These types of events are organized in partnership with institutions and are announced on the farm’s official social media channels, along with information on how to book in advance.

As for the old farmhouses , they can be rented via Airbnb and come fully equipped with beds, dining tables, bathrooms, and internet. In other words, you can set up a home office and relax in the middle of the farm.
In fact, the breakfast served there is another highlight, featuring farm-fresh products and a wide variety of menu options.