São Paulo Secreto - Your Complete Guide To Things To Do In São Paulo

The July festival circuit in São Paulo features festivals with free admission, dishes for R$10, and live shows

Magic is in the air, the fire is burning in the arena, and July is almost here. Now that Carnival is over, we’re already eagerly counting down the days until we can...

Things To Do

- Things To Do
Inspired by Thailand, a brand-new lantern festival will light up the São Paulo Botanical Garden in August—and tickets are already available

The Water Lantern Festival is a first-of-its-kind spectacle in São Paulo, where people can release eco-friendly paper lanterns bearing messages, memories, and wishe...
- Culture,
- Things To Do
After attracting more than 1 million people worldwide, the immersive expedition on Ancient Egypt takes over São Paulo’s “underground”—explore the pyramids in a digital recreation on Paulista Avenue

Forget long flights and endless layovers. After all, São Paulo is anything but boring. Throughout the city, events and attractions are multiplying, shaping the cult...
- Culture,
- Things To Do
Forget human scale: there’s a 1,300-square-meter “garden” in São Paulo filled with giant insects

Do you remember the Disney classic “Honey, I Shrunk the Kids”? In São Paulo’s West Zone, at Shopping Eldorado— one of the city’s best-known malls — you can experien...
- Culture,
- Things To Do
Latin America’s largest free cultural center is located on Line 1 (Blue) in São Paulo: CCSP features a public podcast studio, the continent’s largest comic book library, and movie screenings starting at R$ 2
- Culture,
- Things To Do
What to do this weekend in São Paulo? Check out the best plans for July 18 and 19!

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- Food & Drink,
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The “new gold” of the Serra da Mantiqueira: the best olive oil in the Southern Hemisphere comes from São Paulo, and you can visit the farm where it’s made

In addition to the breathtaking landscapes of the Atlantic Forest, the Serra da Mantiqueira also produces one of the world’s finest extra virgin olive oils, accordi...
July 10, 2026

El Niño in 2026? Understand the risk of drought and heat waves in São Paulo starting next semester

The news that El Niño may return in 2026 has put many Brazilians on alert. According to the National Institute for Space Research (INPE), the phenomenon is highly l...
July 9, 2026

The secret beneath São Paulo’s asphalt: a new station on Metro Line 6-Orange reveals the history of an old quilombo hidden in Bixiga

With the opening of the first section of Line 6-Orange, São Paulo residents are eagerly awaiting the announcement of the opening of the next stations. One of them i...
- Top News,
- Wellness & Nature
200 km from the state capital, this “hidden gem” with breathtaking waterfalls has become Brazil’s top contender for an international UN award
- Top News
“Isolated” for centuries, a historic neighborhood in São Paulo’s North Zone gets its first subway station, with 180 days of free rides

Secret Guides

An hour from São Paulo, a colonial mansion that was nearly demolished in the 1980s has been turned into a museum with free admission

The Casarão do Pau Preto is one of the century-old buildings still standing in the state of São Paulo. Built in the early 19th century, the building preserves the b...
From sumo to Japanese fritters: 5 Asian festivals to enjoy in São Paulo, with free options

For those who appreciate Asian culture, there’s nothing better than visiting a Japanese festival in São Paulo. Our city is home to the largest Japanese community o...
South America’s largest outlet offers discounts of up to 70% and famous brands at half price, just 45 minutes from São Paulo

The Catarina Fashion Outlet is located in São Roque, about 60 kilometers from São Paulo. Considered the largest outletmall in South America, it’s one of the best pl...
São Paulo’s most charming season has begun: cherry blossom festivals are painting the landscape pink from Itaquera to the São Paulo mountains this winter, with free tours

Have you noticed that São Paulo’s winter takes on a special charm between July and August? During this time, visitors can enjoy the long-awaited cherry blossom fes...

The July festival circuit in São Paulo features festivals with free admission, dishes for R$10, and live shows

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Stitch, Elsa, and Mirabel have already arrived in São Paulo—and you won’t want to miss Disney On Ice

60 things to do in São Paulo at least once in your life

Things To Do

Inspired by Thailand, a brand-new lantern festival will light up the São Paulo Botanical Garden in August—and tickets are already available

After attracting more than 1 million people worldwide, the immersive expedition on Ancient Egypt takes over São Paulo’s “underground”—explore the pyramids in a digital recreation on Paulista Avenue

Forget human scale: there’s a 1,300-square-meter “garden” in São Paulo filled with giant insects

Latin America’s largest free cultural center is located on Line 1 (Blue) in São Paulo: CCSP features a public podcast studio, the continent’s largest comic book library, and movie screenings starting at R$ 2

What to do this weekend in São Paulo? Check out the best plans for July 18 and 19!

Top News

The “new gold” of the Serra da Mantiqueira: the best olive oil in the Southern Hemisphere comes from São Paulo, and you can visit the farm where it’s made

El Niño in 2026? Understand the risk of drought and heat waves in São Paulo starting next semester

The secret beneath São Paulo’s asphalt: a new station on Metro Line 6-Orange reveals the history of an old quilombo hidden in Bixiga

200 km from the state capital, this “hidden gem” with breathtaking waterfalls has become Brazil’s top contender for an international UN award

“Isolated” for centuries, a historic neighborhood in São Paulo’s North Zone gets its first subway station, with 180 days of free rides

Secret Guides

An hour from São Paulo, a colonial mansion that was nearly demolished in the 1980s has been turned into a museum with free admission

From sumo to Japanese fritters: 5 Asian festivals to enjoy in São Paulo, with free options

South America’s largest outlet offers discounts of up to 70% and famous brands at half price, just 45 minutes from São Paulo

São Paulo’s most charming season has begun: cherry blossom festivals are painting the landscape pink from Itaquera to the São Paulo mountains this winter, with free tours