The October 12 holiday has barely passed, and we’ll already have another holiday in São Paulo! On November 2, All Souls’ Day is celebrated nationwide—a day when we honor the memory of relatives and friends who have passed away.
This is a great opportunity to relax or explore the attractions that bring the capital and the interior of São Paulo to life. So, let’s take this chance to discover what to do during the October holiday in São Paulo.
Embark on an immersive Virtual Reality (VR) adventure! Explore the legendary Inca citadel of Machu Picchu, climbing the peaks of the Andes, walking through the Temple of the Sun, and uncovering the secrets of this Modern Wonder of the World—all without leaving São Paulo. The experience uses high-tech 3D modeling for a unique and limitless recreation!
The good news is that, during Halloween, tickets for “Machu Picchu: Journey to the Lost City” are 15% off. Take advantage of the holiday to explore Inca history like never before!
The immersive exhibition “Tarsila’s Brazil” pays tribute to the 140th anniversary of the birth of one of the greatest artists of Brazilian Modernism in a 1,195 m² space filled with technology and art.
With 14 interactive environments and 70 works in digital and audiovisual formats, the exhibition features 360° projections, scenic installations, and an original soundtrack by BaianaSystem featuring Tom Zé. Visitors can immerse themselves in rooms dedicated to iconic paintings such as *Abaporu*, *Operários*, and *Antropofagia*.
In celebration of the month’s special dates, children up to age 6 get in free on weekdays, and teachers pay half-price on October 15.
♿ Accessible location (features audio, audio description, videos in Brazilian Sign Language with captions, and texts accompanied by images)
Visitors can explore everything from recreations of notable crime scenes to a recreation of an investigative office complete with archives and forensic advancements.
The tour features an audio guide and an interactive virtual reality experience that places the audience at the center of an investigation, as well as exploring how these real-life crimes inspired iconic movie villains.
🚫 Rated for ages 16 and up
Note: You must bring your own headphones to listen to the audio guide on your cell phone. The VIP ticket guarantees access to the virtual reality experience; spots for standard tickets are limited on-site.
Cola’s Halloween in São Paulo
Free admission
The program features live shows, a craft fair, and costume contests for children and adults, as well as terrifying characters inspired by the classic “Nights of Terror” interacting with the audience.
To recharge your energy between scares, the venue offers a large food court with a variety of dishes, as well as themed snacks and drinks prepared especially for the occasion.
Artichoke, Wine & Honey Festival
Free admission
Henrique Restaurant and Events will host the Artichoke, Wine & Honey Festival, bringing together more than 40 exhibitors in a 20,000-square-meter venue.
The event offers a rich variety of cuisine, beverages from local wineries, honey-based products, handicrafts, and entertainment in an adjacent wooded area. It’s the ideal outing to bring family and friends together, featuring a kids’ area, a pet-friendly space, and a covered food court.
♿ Accessible location
HAPPY OLD YEAR – THE MUSICAL
Marcelo Rubens Paiva’s acclaimed autobiographical work comes to life on stage in a moving musical production, starring actors such as Hugo Bonemer, Bruno Garcia, and Heloísa Périssé. The show revisits the author’s poignant journey of rehabilitation and resilience, blending sensitive writing, powerful performances, and a timeless visual aesthetic.
The live soundtrack is a show in itself, bringing together 1980s anthems that defined generations, set to the music of Legião Urbana, Titãs, Lulu Santos, and Barão Vermelho.
Have a terrifyingly fun experience at Dopamine Land
This experience lets you explore playful and interactive rooms, filled with installations designed to stimulate the senses and awaken the child within you. Now in “Spooky Mode On,” the special Halloween edition of Dopamine Land is perfect for a day out with family or friends and promises unique moments and colorful photos!
Outback Steakhouse’s K-Box
The box features generous portions from the Outbac-K campaign, combining classic pork ribs with a slightly sweet Gochujang BBQ sauce, 400g of crispy fried chicken (K-Chicken), six mini corn dogs stuffed with melted cheese, french fries, and four special artisanal sauce options.
Orders can be placed directly through the Meu Outback, iFood, and 99Food apps, with the option to order individual dishes such as chicken with Orange Sweet Chili sauce.
Día de los Muertos at Steel Bar by ImmerHouse
Inspired by vibrant Mexican culture, the event features themed decor, tequila servers circulating throughout the venue, makeup artists to transform visitors, and a live performance by the band A Lo Cubano with infectious Latin rhythms.
Anyone who comes in costume will also receive a complimentary drink to celebrate the occasion with friends in style.
Visiting Mr. Green
Starring Elias Andreato and Caio Manhente, the play tells the story of the forced encounter between an elderly Orthodox Jewish man and a young executive sentenced to community service after nearly causing a hit-and-run accident.
The weekly gatherings in the victim’s former apartment turn into a moving journey about overcoming prejudice, tolerance, and compassion. The performances feature detailed set design and powerful performances in an intimate setting.
Tertulia and the Fantastic Flea Circus
In the installation, the audience is challenged to exercise their imagination to see the invisible, weaving a captivating narrative through the playful encounter between fantasy and reality.
Directed by Cláudio Saltini and starring Fernanda Nunes, this children’s show is an excellent choice for a family outing, combining classic elements of clowning with plenty of interactivity and charm to delight both children and adults.
♿ Accessible location (with audio description)
Halloween Session at the Ibirapuera Planetarium: “Who’s Afraid of the Dark?”
The session on October 30 at 12 p.m. will be free
The Ibirapuera Planetarium is hosting an immersive Halloween experience that explores the mysteries of cosmic darkness, black holes, and historical myths with touches of suspense beneath the starry dome.
The long weekend’s lineup also includes children’s screenings of “O Show da Luna,” interplanetary journeys, and sessions dedicated to stargazing in São Paulo.
Coffee Festival
In celebration of International Coffee Day, Justo Café is hosting a special festival dedicated to providing a true immersion in the world of specialty coffees.
Throughout the month of October, customers are invited to create their own drink by choosing from four exclusive bean profiles (chocolate, caramelized plum, fruity, honey, and chocomelo) and three different brewing methods: Koar, French Press, and Aeropress.
Children’s Day at the São Paulo Zoo, Botanical Garden, and Simba Safari
The Fontes do Ipiranga State Park complex is offering a special promotion throughout the month of October: kids get in free at Zoo SP!
At the Botanical Garden, visitors can enjoy a peaceful stroll through the Atlantic Forest and hike the Trilha da Nascente trail to the source of the Pirarungaua stream, which is linked to the history of Brazil’s independence.
Meanwhile, the São Paulo Zoo is home to thousands of animals and attractions such as Mundo Dino and the Acqua Zoo boat tour, while Simba Safari offers an immersive experience in a specially adapted vehicle to observe species in settings inspired by African safaris.
I’m Tired of Being Beautiful
The brand-new comedy “Cansei de Ser Belo” (I’m Tired of Being Handsome), written by Emílio Boechat and directed by Kleber Montanheiro, comes to Teatro YouTube to satirize the cult of vanity.
Starring Fernando Pavão as Rodrigo Contreiras, the plot follows a soap opera heartthrob in the midst of an existential crisis who decides to sabotage his own image of perfection in search of artistic recognition.
Traveling aboard time-tested locomotives in São Paulo
Looking for things to do during the holiday in São Paulo? How about embarking on a unique journey aboard traditional trains? This is your chance to travel back in time and explore breathtaking landscapes while immersing yourself in the rich history of the state of São Paulo. Although it may seem like a thing of the past, train rides are still very much a reality, ranging from historic trips on old steam locomotives to adventures surrounded by São Paulo’s natural beauty.
End the night listening to some great jazz at São Paulo’s best venues
In São Paulo, the jazz scene is more alive than ever; after all, there are numerous bars and restaurants featuring special jazz-themed programs. So, if you’re passionate about jazz, you can’t miss out on the many venues that guarantee memorable nights to the sound of this captivating musical style. After all, there’s nothing better than an intimate atmosphere, accompanied by great drinks and lulled by the smooth sounds of the saxophone and trumpet.
1st Edition of the Fiesta de Los Muertos in the Historic Center
Free admission
The capital’s Historic Center comes alive with the first edition of the Fiesta de Los Muertos, organized by the City of São Paulo to celebrate traditional Mexican culture.
The public can enjoy attractions at Praça do Patriarca, including concerts by Maneva, DubDogz, Banda Viva a Noite, and Mariachis, as well as DJs, artistic installations, an Instagram-worthy tunnel at the Santa Ifigênia Viaduct, and a culinary tour featuring themed menus at local restaurants.
The renowned international exhibition “Wonders of the Human Body” offers an immersive and educational experience that reveals the hidden architecture of life. On display at Shopping Anália Franco, the exhibition features real bodies and organs preserved using the plastination technique, arranged across seven themed galleries.
♿ Accessible venue for people with limited mobility, with adequate space for wheelchairs
AutoMotor Experience occupies over 900 m² at Shopping Vila Olímpia, offering a complete immersion in the history and culture of motorsports!
The event features a collection of over 150 historical items and iconic vehicles, as well as racing simulators, multimedia experiences, and virtual reality technology for those who want to feel the thrill of the racetrack in an interactive way.
Brazilian Film Festival at Cine Araújo
During the Brazilian Film Festival, the Cine Araújo chain is hosting a special week dedicated to Brazilian cinema, with tickets at a flat rate of R$ 12, valid for both standard and Premium theaters.
The lineup features titles from different genres, offering options ranging from children’s comedies to fiction and contemporary dramas, such as “100 Days,” “If I Were You,” “My Best Friend,” and “Galinha Pintadinha.”
