The Corpus Christi holiday has barely passed, and we’ll already have another holiday in São Paulo! July 9 marks the celebration of the 1932 Constitutionalist Revolution, an uprising in São Paulo aimed at advocating for the enactment of a new Constitution. The date honors those who participated in the conflict.
This is a great opportunity to relax or explore the attractions that bring the capital and the interior of São Paulo to life. So, let’s take this chance to discover what to do on São Paulo’s main July holiday.
The 1932 Revolution at the Jaguariúna Cultural Center
The free event offers an interactive experience featuring a motorcade, the arrival of a historic train, groups of reenactors in period uniforms, a military memorabilia flea market, and even Instagram-worthy photo spots.
The main attractions include an exhibition of original equipment from that era, armored vehicles from the 11th Mechanized Infantry Brigade, and the imposing 75 mm Krupp cannon— an actual piece of artillery used in the battles of 1932.
The public can also enjoy a diverse food court and live musical performances throughout the day.
Visit the exhibition“Titanic: An Immersive Journey”
With over 150 artifacts, life-size replicas, and immersive rooms, “Titanic: An Immersive Journey” transports visitors into the history of the world’s most iconic ship! The experience includes a tour of the luxurious salons, 3D projections of the sinking, and a virtual reality journey to the wreck site at the bottom of the ocean.
Fafá de Belém, the Musical
The show uses the language of musical theater to narrate the artistic, political, and ecological journey of the singer from Pará, moving between the Amazonian legends of her childhood, the beginning of her career, and her current acclaimed status.
With a star-studded cast featuring actresses such as Lucinha Lins and Helga Nemetik portraying different phases of the honoree’s life, this blockbuster production captivates audiences with unforgettable hits like “Nuvens de Lágrimas,” “Vermelho,” and “Foi Assim.”
Magical Afternoons
Led by Julieta Zarza, an artist, clown, and educator with nearly 30 years of experience, the event combines the charm of storytelling with magic tricks and clowning in the play“The Girl Who Wants to Be a Magician.”
After the presentation, families and children can get hands-on at the “Magical Games” workshop, where they learn to create and perform their own magic tricks.
Interactive Museum of Games of the World
The event features board games from various eras and continents, including African, European, Asian, and Indigenous American options, all handcrafted from recycled wood, fabric, paint, and pyrography.
It’s a playful experience that stimulates cognitive and social development, creating the perfect environment for sharing experiences and preserving this incredibly rich heritage of humanity.
Experience a multisensory adventure at Dopamine Land
This experience lets you explore playful and interactive rooms, filled with installations designed to stimulate the senses and awaken the child within you. Perfect for a day out with family or friends, Dopamine Land promises unique moments and colorful photos!
Stroll through the São Paulo Zoo
This July, during school vacation, everyone pays half-price admission to the São Paulo Zoo! Starting at just R$ 69.90, you can enjoy the July holiday and the entire vacation period to be enchanted by animals from all over the world.
The São Paulo Zoo is responsible for rescuing animals and contributes to species recovery. So, get ready for a fascinating journey through the animal world and to learn about the importance of environmental conservation while marveling at these wonders of nature!
Workshop: Dinosaur Fossil Replicas
Led by Luiz Eduardo Anelli, a renowned biologist, professor at USP, and Jabuti Award-winning writer, this creative workshop invites children and their families to paint replicas of fossils inspired by major discoveries made in Brazil and around the world.
While getting creative with colors, young paleontologists discover fascinating facts about prehistoric animals and unravel the mysteries of time in an experience that combines science, art, and imagination.
During four days of festivities, visitors can enjoy a varied menu of classic Italian dishes and excellent wines outdoors , all accompanied by a carefully curated musical program featuring choirs, tenors, and traditional bands.
The event celebrates the roots and rich cultural heritage of Italian immigrants, attracting tourists from various regions in search of good food, quality music, and a festive and welcoming atmosphere.
Garça Cherry Blossom Festival
Free admission
Organized entirely independently and without public funds, the festival promotes a true Japanese-Brazilian cultural exchange on the shores of the stunning JK Williams Artificial Lake, attracting thousands of visitors.
The public will be fully immersed in Eastern traditions through a rich program of events. The event features the imposing Taiko drums, graceful traditional dances , major musical performances, a variety of exhibitors , and the best of Japanese cuisine.
Monica’s Gang Statue Hunt
An unmissable adventure promises to liven up the kids’ summer break in the capital of São Paulo. It’s a real, free “treasure hunt” spread across various spots in the city, inspired by the “Paulistinha statue hunt.”
All you have to do is find the monuments of the iconic characters created by Mauricio de Sousa, take a digital “snapshot,” and rack up points. The more characters from Turma da Mônica you capture, the higher your score will be in the overall ranking.
The fun gets even more exciting because of the rewards, as participants compete for incredible prizes, such as collectible figurines, comic books, and even visits to the official studio of Mauricio de Sousa Produções.
Donatello
Written and starring Vitor Rocha, the play tells the story of Amendoim—a young man who revisits his relationship with his grandfather after his diagnosis with Alzheimer’s—in a playful, sensitive, and humorous way.
Realizing that his grandfather still cherishes memories linked to the flavors of ice cream, the grandson transforms these experiences into emotional bonds that defy oblivion.
Rodrigo Alarcon – Guizo de Cascavel
The exhibition features award-winning photographs and candid moments of the King of Soccer. In addition to celebrating Pelé’s legacy on the eve of the World Cup, the exhibition is part of the venue’s cultural project, which combines gastronomy and art in a welcoming and historic setting.
In addition to its cultural value, the initiative has a social purpose: part of the proceeds from the sale of the artworks will be donated to the Cruz Verde Hospital, a leading facility in the care of people with severe cerebral palsy.
The Phantom Ballerina
Tickets will be distributed to the public one hour before the start of the session, on a first-come, first-served basis, at the Itaú Cultural box office. n
The performance creates a dialogue between the famous sculpture *The 14-Year-Old Dancer* by French artist Edgar Degas and the artist’s autobiographical accounts to highlight the physical and symbolic violence, as well as the racial erasure , she experienced in the world of classical dance.
Breaking with the traditional theater setup, the production transforms the stage into an immersive installation where the audience has no fixed seats, moving through the space alongside the performer from different angles.
Before Bed
Free for children 12 and under
With text by Liana Ferraz and directed by Joana Dória, the play follows Pipa and his friends in a room that transforms into a universe of dreams and nightmares as soon as the lights go out. Featuring live music and physical theater, the production addresses profound themes, such as shifts in emotions and the symbolic goodbyes of this phase of life.
♿ Accessible venue | Space adapted for wheelchair users and people with limited mobility; session with Brazilian Sign Language (Libras) on July 12
Travel aboard time-tested locomotives in São Paulo
Looking for things to do over the holiday in São Paulo? How about embarking on a unique journey aboard traditional trains? This is your chance to travel back in time and explore breathtaking landscapes while immersing yourself in the rich history of the state of São Paulo. Although it may seem like a thing of the past, train rides are still very much a reality, ranging from historic trips on old steam locomotives to adventures surrounded by São Paulo’s natural beauty.
Enjoy the local festivals scattered throughout the city
The July celebrations are still in full swing! Check out our schedule for the entire month here! There are events for all ages and budgets, including the traditional festivals already taking place this holiday!
End the night listening to some great jazz at São Paulo’s best venues
In São Paulo, the jazz scene is more alive than ever; after all, there are numerous bars and restaurants featuring special jazz-themed programs . So, if you’re passionate about jazz, you can’t miss out on the many venues that guarantee memorable nights to the sound of this captivating musical style. After all, there’s nothing better than an intimate atmosphere, accompanied by great drinks and lulled by the soft sounds of the saxophone and trumpet.
