And isn’t the year flying by? It seems like October started yesterday, but the days are flying by so fast that the end of the month is already upon us! But don’t worry, there’s still plenty of time to enjoy October in São Paulo. With art events , music, gastronomy and much more!
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What to do in October in São Paulo: paid tours!
Halloween plans
Halloween is coming, bringing with it the spookiest night of the year. But don’t worry: the fun isn’t just limited to Halloween! Throughout the month of October, São Paulo will host “hallowinesque” activities for all tastes, from themed parties and haunted train rides to events for children.
In this article, we bring you the best tips for making the most of the season. Get ready for a month of chills!
Harry Potter: A Great Tribruple Ball
A grand ball is coming to São Paulo, full of references to the wizarding universe! During the event, you’ll be able to take part in interactive Hogwarts house activities, sample Butterbeer, visit the Ball Market with official products and take photos in Instagrammable settings.
📅 From 29/10
🕓 Tuesday to Sunday
🎫 From R$120, available here
📍 Shopping Cidade São Paulo: Avenida Paulista, 1230 – Bela Vista
49th São Paulo International Film Festival
One of the city’s main cultural events is back with tributes to Portuguese writer Valter Hugo Mãe – including the documentary “Nowhere” and the film adaptation of “The Son of a Thousand Men”. There will also be screenings of new productions that have won awards at festivals such as Cannes and Berlin.
📅 Until 30/10
🎫 From R$ 13
Alice in Wonderland Edition
The Escape Club is promoting a special edition inspired by Alice in Wonderland! The experience begins with immersive escape games in scenarios full of puzzles and characters, and ends with a themed dinner signed by chef Cássio Prados.
📅 23 e 24/10
🕓 Thursday and Friday, from 6pm
🎫 From R$ 289.40
📍 Avenida Divino Salvador, 772 – Moema
International Coffee Day
Did you know that October 1st is International Coffee Day? Take advantage of the date to go on a cultural and gastronomic route in the city center, where you’ll find historic and modern coffee shops. Check out our guide in this article.
Pixar World
One of the biggest hits in animation is back in São Paulo! There are more than 14 themed and interactive environments that pay homage to iconic Pixar films such as Toy Story, Viva – Life is a Party, Up: High Adventures and many others. Immerse yourself in scenarios and meet 3D characters in this experience that delights fans of all ages, with technology, creativity and lots of nostalgia.
📅 Until 02/11
🎫 From R$42.50, available here
📍 Shopping Center Norte: Avenida Otto Baumgart, 245 – Vila Guilherme
Whale Fall or Sing to Dance with My Death
The monologue offers a reflection on death in the chapel of the Redentor Cemetery, addressing the taboo of finitude. There are only 20 seats per session, which makes the experience intimate and even more special.
📅 Until 26/10
Friday, Saturday and Sunday, always at 7pm
🎫 From R$30
📍 Redentor Cemetery Chapel: Avenida Doutor Arnaldo, 1105 – Sumaré
An evening with the Impressionists: Paris 1874
Immerse yourself in the greatest Impressionist works in this exclusive virtual reality experience. Using state-of-the-art goggles, visitors can explore famous landscapes, walk through Nadar’s studio and meet great artists such as Monet, Renoir and Degas. Experience the first impressionist exhibition in history in 3D!
📅 Until 28/12
Every day
🎫 From R$29, available here
📍 Shopping Cidade São Paulo: Avenida Paulista, 1230 – Bela Vista
Beetlejuice: The Musical
Inspired by Tim Burton’s iconic film, the musical is back with Eduardo Sterblitch in the lead role and a strong cast. The show features sarcastic humor, captivating characters and musical numbers, providing a unique experience for the audience.
📅 Until 30/11
Wednesday to Friday at 8 p.m.; Saturday at 4 p.m. and 9 p.m.; Sunday at 4 p.m. and 8:30 p.m.
🎫 From R$21.18
📍 Teatro Liberdade: Rua São Joaquim, 129 – Liberdade
Astro exhibition at Visualfarm Gymnasium
The “Astro” exhibition brings together science, art and technology in a 2,000 square meter space. Visitors can interact with environments made from real NASA images, experience virtual reality and learn about astronomy through interactive installations.
Until 28/12
🕓 Monday to Saturday from 10am to 8pm, Sunday from 10am to 7pm
🎫 From R$30 | Free for children up to 6 years old
📍 Visualfarm Gymnasium: Rua Doutor Alfredo de Castro, 160 – Barra Funda
Candlelight: Halloween songs
Candlelight concerts bring the best of classical and contemporary music together in an original and innovative way. Also in October, you can check out the incredible show Halloween Songs, which will turn your evening into an incredible and horrifying spectacle!
📅 31/10
🕓 5pm, 7pm and 9pm
🎫 From R$65, available here
📍 MASP: Avenida Paulista, 1578 – Bela Vista
Dining in the Dark: Blind Dining
Dining in the Dark is proof that you can make food even tastier just by blindfolding yourself. There will be two sessions in October, always on Fridays. So don’t miss out on this intense gastronomic adventure in São Paulo!
📅 31/10
🕓 20h
🎫 R$200, available here
📍 Hub Food Art & Lounge at Pullman Hotel Vila Olímpia: Rua Olimpíadas, 205 – Vila Olímpia
Brunch and Tour at Sé Cathedral
After Mass at Sé Cathedral, you can enjoy a delicious brunch menu with more than twenty gastronomic options. The tour also includes a guided tour of the entire cathedral , including the presbytery, the crypt, the central nave, the tower and the dome of one of the largest neo-Gothic temples in the world.
📅 26/10
🎫 From R$410, available here
📍 Sé Square – Sé
Titanic: An Immersive Journey
In October, São Paulo is hosting an unprecedented experience where visitors can explore scenes faithful to the Titanic ship! There are more than 300 real artifacts and virtual reality interactions in places such as the staircase, restaurant, bedrooms and lifeboats. The exhibition is divided into three moments: flood, shipwreck and aftermath, offering an immersive and exciting ride.
📅 Various dates!
🎫 From R$40, available here
📍 Shopping Eldorado: Avenida Rebouças, 3970 – Pinheiros
Musical Hair
São Paulo gains a new cultural venue in October! The BTG Pactual Hall theater opens this month and begins its work with the musical “Hair”, a classic of the hippie movement that is full of timeless hits.
📅 24/10 a 21/12
🕓 Fridays at 8pm; Saturdays at 4pm and 8pm; Sundays at 3pm and 7pm
🎫 From R$20
📍 BTG Pactual Hall Theater: Alameda dos Ynambus, 1609 – Santo Amaro
Eric Clapton Tribute
Young guitarist Gabi Anias presents a tribute to Eric Clapton at the Blue Note São Paulo, reliving rock and blues classics in the company of a full band.
📅 28/10
🕓 Tuesday, 8pm
🎫 From R$45
📍 Blue Note São Paulo: Avenida Paulista, 2073 – Bela Vista
Grand Tasting Festival
The event celebrates wine culture with more than 100 labels from different countries! In addition to tastings and gourmet products, the festival allows sommeliers, producers and wine lovers to network.
📅 31/10 e 01/11
🕓 Friday from 6pm to 9.30pm; Saturday from 1.30pm to 5pm and from 6pm to 9.30pm
🎫 From R$ 250
📍 Hotel Intercity Paulista: Rua Haddock Lobo, 294 – Cerqueira César
São Paulo Restaurant Week
More than 160 restaurants take part in the largest gastronomic festival in the country, paying homage to Italian cuisine with complete menus at fixed prices.
📅 Until 16/11
🎫 From R$ 59.90
📍 Various restaurants in São Paulo
Palacete Tango
Inspired by the houses of Buenos Aires, the experience includes a show with international dancers, an Argentine dinner with wine and, to finish, a dance floor full of rhythms in one of São Paulo’s most charming historic palaces.
📅 23/10
🎫 Price on request via Whatsapp
📍 Palacete Rosa: Rua Bom Pastor, 801 – Ipiranga
Music + with Deezer and TIM
An unprecedented event that brings together music and technology professionals to discuss festival trends and the digital universe. There will be workshops, panels and interactive activations.
📅 22/10
🕓 Wednesday, 10am to 6pm
🎫 Free with prior registration
📍 Rua Oscar Freire, 987 – Cerqueira César
Dança à Deriva: Latin American Meeting of Dance, Performance and Artivism
The 12th edition of Dança à Deriva brings together more than 60 artists from Latin America in performances, workshops and discussions about the contemporary scene.
📅 28/10 a 02/11
🎫 Free
📍 Funarte SP Cultural Complex: Alameda Nothmann, 1058 – Campos Elíseos
Ney Matogrosso – Man with an H
The musical pays homage to the career of Ney Matogrosso, tracing a panorama from his childhood to the consolidation of his career. Starring Renan Mattos in the title role, it features musical numbers that celebrate Ney’s authenticity and daring, alongside a large and talented cast.
Until 07/12
Fridays and Saturdays at 8pm | Sundays at 5pm
🎫 From R$50
📍 Teatro Porto: Alameda Barão de Piracicaba, 740 – Campos Elíseos
Guns N’ Roses
One of the greatest rock bands of all time is back in São Paulo with their ” Because What You Want and What You Get Are Two Completely Different Things” world tour. With Axl Rose, Slash and Duff McKagan at the helm, Guns N’ Roses promises fans a night of pure rock n’ roll!
📅 25/10
🎫 From R$ 240
📍 Allianz Parque: Avenida Francisco Matarazzo, 1705 – Água Branca
Dopamine Land
Don’t miss out on Dopamine Land in São Paulo! The interactive installation invites adults and children to have fun in ten rooms that awaken the senses, with pillow wars, a ball pond and a digital forest. Inspired by its success in London and Madrid, it is ideal for those looking for fun for all ages.
📅 Until 30/11
🎫 From R$ 55, available here
📍 Avenida Rebouças, 3970 – Pinheiros
Titanique – The Musical
With narration by Céline Dion, the show retells the story of Jack and Rose. A success in cities such as New York, London and Paris, the Brazilian production features an original staging adapted to Brazilian humor, with fun versions of the classic songs from the film.
Until 14/12
Saturdays at 5pm and 8pm | Sundays at 3pm and 6pm
🎫 From R$ 60
📍 Teatro Sabesp Frei Caneca: Rua Frei Caneca, 569 – Consolação
Brunch Weekend 2025
The biggest brunch festival in Brazil is coming to its 10th edition! Around 30 cafés and restaurants are offering new menus, with commemorative sweets and drinks included.
📅 Every weekend in October
🎫 R$ 90
Krispy Kreme Halloween
The chain launches its first Halloween campaign in Brazil, with special decorations, a mystery hunt and four new doughnuts in frighteningly fun and delicious versions! Available for on-site consumption or delivery.
📅 Until 31/10
Every day from 9am to 10pm
📍 Avenida Presidente Juscelino Kubitschek, 1065 – Vila Nova Conceição
A Night at the Museum: Halloween Special
The Catavento Museum is offering a special night this Halloween, with more than 200 installations full of imagination, science and fantasy for adults and children. The public will be able to explore the collection in a new way, taking part in scientific experiments amid the themed decorations.
📅 31/10
🕓 6pm to 11pm
📍 Palácio das Indústrias – Avenida Mercúrio, s/n – Parque Dom Pedro II
What to do in October in São Paulo: free tours!
Quitandinha Festival
On the last weekend of October, the Quitandinha Festival transforms São Paulo into a huge marketplace of culture, gastronomy and music. With more than 60 food, art and creative economy exhibitors, the event celebrates diversity with shows by Saravá Tambor, Forró das Minas, DJ Flávia Duarte and the samba of the Black project, closing with the 013 drum s.
📅 26/10
🕓 Sunday, 11am to 8pm
🎫 Free of charge
📍 Crossroads of Ipiranga and São João avenues – Centro
NaLata Festival
The NaLata Festival occupies the streets of Pinheiros with urban art by names from Brazil and around the world, such as INO (Greece), Hera (Germany) and No Martins (Brazil). In addition to the painted gables, Casa NaLata hosts installations, sculptures, photographs and workshops that bring the public closer to street art.
📅 24/10 a 08/11
🎫 Free of charge
📍 Casa NaLata: Largo da Batata, Pinheiros
Linn da Quebrada at “Boteco Brasileiro de Política sobre Drogas, especial COP30”
As part of the IN Ten Years Festival, the event features a debate with Juliano Medeiros (PSOL), Daniele Elias and Mariana Belmont on drug policy, climate justice and culture. In the evening, there will be a performance by DJ Jorge Snipes and a free concert by Linn da Quebrada.
📅 23/10
🕓 Thursday, 7pm
🎫 Free
📍 Matilha Cultural: Rua Rêgo Freitas, 542 – República
Going Zen
The fourth edition of Virada Zen spreads more than 600 free activities across the city, including yoga classes, meditation, soundhealing, concerts and talks on well-being. The program occupies parks, cultural centers and therapeutic spaces all over the city!
📅 Until 26/10
🎫 Free of charge
📍 Various spaces (Ibirapuera Park, CCSP, Tendal da Lapa and others)
Eastern European Festival
Vila Zelina celebrates its 98th birthday with the traditional Eastern European Fair. The event brings together 14 Eastern European countries, such as Russia, Poland and Lithuania, offering typical dishes, drinks, handicrafts and artistic performances.
📅 26/10
🕓 Sunday, 10am to 5pm
🎫 Free of charge
📍 Rua Aracati Mirim – Vila Prudente
Brazil of Multiple Faces
Itaú Cultural opens the Milú Villela Space with the exhibition “Brazil of Multiple Faces”. Check out 185 works by 150 Brazilian artists who explore the plurality of modern and contemporary art!
📅 From 22/10
🎫 Free of charge
📍 Itaú Cultural: Avenida Paulista, 149 – Bela Vista
The Gallery
The international public art exhibition occupies digital panels in São Paulo under the theme “It’s Not Easy Being Green”. Works by Brazilian and British artists reflect on the climate crisis in a sensitive and poetic way.
📅 Until 18/11
🎫 Free of charge
📍 Various locations around the city
Guided tours of Estação da Luz
A free tour reveals the hidden side of Estação da Luz, including behind-the-scenes and architectural details usually restricted to the public. Guides from the Portuguese Language Museum tell stories and curiosities about one of São Paulo’s greatest cultural icons.
🕓 Saturdays and Sundays at 11am and 3pm
🎫 Free of charge
📍 Praça da Luz, s/n – Luz
Guided tour of the Piauí Palace
Palacete Piauí, one of the last coffee baron mansions in São Paulo, has just been restored and is offering guided tours this month. During the experience, monitors present architectural details, history and relics from the early 20th century, in a unique opportunity that will be available for a limited time.
📅 Until November
🎫 Free, with prior registration on this website
📍 Rua Piauí, 527 – Higienópolis
Children’s Month at Itaú Cultural
Offers programming for the whole family, including shows such as “Cidade-Brinquedo” and “A Botija”, creative workshops, a deaf culture festival and children’s movie screenings.
Until 26/10 | Weekends
🎫 Free | Tickets only need to be booked for the show “A Botija”.
📍 Itaú Cultural: Avenida Paulista, 149 – Centro
4th edition of Circo Contêiner
With free shows and workshops, Circo Contêiner values circus art by bringing together names such as Palhaços Sem Fronteiras Brasil and Coletivo Catappum. The sessions are translated into Libras and promise fun for the whole family.
📅 Until 14/12
🎫 Free of charge
📍 Container Theater: Rua dos Gusmões, 43 – Santa Ifigênia
Matilha Cultural Occupation
The exhibition “Reform – drug policies, Restore – rights and Recover – nature” brings together art, politics, rights and climate justice with debates, exhibitions, talks and a photo gallery.
📅 Until 22/11
🕓 Tuesday to Sunday, from 2pm to 8pm
🎫 Free of charge
📍 Matilha Cultural: Rua Rêgo Freitas, 542 – República
Occupation Reform Restore Recover
The immersive exhibition connects drug policy, climate justice and social rights through photo installations, workshops, debates, movies and concerts. The event is part of the COP30 parallel agenda and features striking images of Cracolândia by Yael Martinéz and Rafael Vilela.
📅 Until 22/11
🕓 Tuesday to Sunday, from 2pm to 8pm
🎫 Free of charge
📍 Rua Rêgo Freitas, 542 – República
Sesc Jazz
The festival is back in São Paulo with an intense program! Experience the diversity of jazz through performances by big names in the genre, as well as workshops and talks.
📅 Until 02/11
🎫 Free of charge
📍 Various Sesc units
10 years of Bando Golíardis
The collective from the North Zone is celebrating a decade with free street, circus and popular theater shows at CEUs and schools in São Paulo. The October program includes the premiere of “Rei na Rua”, a parody of “The Emperor’s New Clothes” (Hans Christian Andersen) about power and alienation , and “O Incrível Número Final”, a circus production with clowning and juggling.
📅 Until 29/10
🎫 Free of charge
📍 Various locations: more information here
Mundo Zira
The exhibition pays tribute to Ziraldo, offering an interactive immersion in the cartoonist’s work. Visitors can check out sensory spaces dedicated to classics such as “O Menino Maluquinho”, “Flicts” and “A Turma do Pererê”, with projections, scenarios and digital panels.
Until 27/10
Wednesday to Monday, from 9am to 8pm
🎫 Free of charge
📍 CCBB-SP: Rua Álvares Penteado, 112 – Historic Center
FotoBeco Festival
This is the first photography festival to be held in a São Paulo favela, transforming Monte Azul, in the South Zone, into an open-air gallery. The program brings together exhibitions, screenings, workshops and debates with beginners and renowned artists, in direct dialogue with the community.
📅 Until 26/10
🎫 Free of charge
📍 Monte Azul Favela (South Zone)
