Starting September 16, São Paulo will host “Monopoly Experience: Treasures of Brazil.” This brand-new attraction is located at Shopping Cidade São Paulo on Avenida Paulista, featuring two floors of themed spaces that combine entertainment, regional culture, and financial education.
The experience begins at a lavish party hosted by Mr. Monopoly, befitting his fortune. However, an unexpected turn of events leads visitors to the tycoon’s secret vaults, where they must make strategic decisions and invest resources to find their way back.
Open to all ages, the attraction recreates the Bank from the original game and features rooms inspired by the country’s five regions. It is the first experience of its kind in São Paulo, with participation from Instituto NU, a social impact initiative by Nubank.
“Monopoly Experience”: A cultural and financial journey through Brazil’s treasures!
In the “Monopoly Experience, ” the country’s tourist attractions serve as “Treasures of Brazil, ” in which participants can invest their credits. Each choice leads to gains or losses, which the player tracks using a smart “investor card.”
Each room offers its own challenges, cultural ambiance, and references to Brazil’s heritage. But rest assured—the classic elements of the game haven’t been left out. Be careful not to land on the famous “Go to Jail” space !
In addition to the fun, the interactive stations encourage strategic thinking and introduce concepts of financial education and entrepreneurship in a lighthearted and playful way.
All-around entertainment in the heart of Paulista Avenue
In addition to the interactive tour through Brazil’s regions, the attraction features an official store with exclusive Monopoly-branded collectibles. The space is a destination in itself for fans of the world’s most popular board game, who can purchase souvenirs and special editions.
To round out the visit, the dining area offers a special menu of typical Brazilian regional dishes. It’s a complete leisure option for families, friends, and tourists visiting the Paulista area!
Finally, “Monopoly Experience: Treasures of Brazil” features accessibility features for people with physical, hearing, or visual impairments. This ensures that everyone can enjoy this immersive experience in São Paulo comfortably and with fun.
📍 Where: Shopping Cidade São Paulo – Avenida Paulista, 1230 – Bela Vista
📆 When: Starting September 16
🕒 Hours: Tuesday through Thursday, 12 p.m. to 9 p.m. | Fridays and Saturdays, 11 a.m. to 9 p.m. | Sundays and holidays, 12 p.m. to 8 p.m.
🎟️ Price: Starting at R$ 25 (half-price)
💰 More info: Check out the official Monopoly Experience website
