If you grew up playing Monopoly, Nerf, Play-Doh, Transformers, or My Little Pony—or have a child at home who loves Peppa Pig—get ready to literally step into these worlds. “Family Fest by Hasbro” is now open in São Paulo, offering a unique immersive experience with over 2,000 m² of games, challenges, and activities for the whole family.
Located at Shopping Eldorado, the attraction brings together Peppa Pig, Play-Doh, Furby, Monopoly, Nerf, Transformers, and My Little Pony in a large interactive village. Get your tickets and enjoy a family outing!
Family Fest by Hasbro
22 October 2026 11:00 + more dates
Shopping Eldorado
An adventure to explore at your own pace
Unlike a traditional show, “Family Fest by Hasbro” is designed as a grand interactive adventure. With over 2,000 m² of different themed worlds, each family chooses where to start and which challenges to explore.
The experience lasts approximately 1 hour and 30 minutes, but the duration may vary depending on each group’s pace.
Right at the entrance, visitors receive an Explorer’s Passport, which serves as a guide for the journey. The goal is to complete missions, earn badges at each station, and unlock the title of “Adventurous Family” at the end of the tour.
In addition to the activities, there will be photo spots, an official Hasbro store, and a medal awarded at the end of the experience.
What to Expect from “Family Fest by Hasbro”
The event features seven worlds inspired by Hasbro’s most famous brands, with activities designed for different age groups.
What sets “Family Fest by Hasbro” apart is precisely its focus on play. Instead of attractions that separate children and adults, the experience was designed so that fathers, mothers, grandparents, aunts, uncles, and children can participate in the challenges together, create family memories, and rediscover characters that have spanned generations.
With Peppa Pig, Play-Doh, Nerf, Transformers, Monopoly, Furby, and My Little Pony all gathered in one place, the event promises to be one of the season’s top family outings!
