If you grew up playing Monopoly, Nerf, Play-Doh, Transformers, or My Little Pony —or have a child at home who’s crazy about Peppa Pig—get ready to literally step into these worlds. Tickets for Family Fest by Hasbro are now on sale, bringing an unprecedented immersive experience to São Paulo with over 2,000 m² of games, challenges, and activities for the whole family.
Located at Shopping Eldorado, the attraction brings together Peppa Pig, Play-Doh, Furby, Monopoly, Nerf, Transformers, and My Little Pony in a large interactive village. And now that tickets are officially on sale, you can already book your family outing in advance.
Family Fest by Hasbro
8 October 2026 11:00 + more dates
An adventure to explore at your own pace
Unlike a traditional show, Family Fest by Hasbro functions as a grand interactive adventure. There are over 2,000 m² of different themed worlds, where each family chooses where to start and which challenges they want to explore.
The experience lasts approximately 1 hour and 30 minutes, but the duration may vary depending on each group’s pace.
Right at the entrance, visitors receive an Explorer’s Passport, which serves as a guide for the journey. The goal is to complete missions, earn badges at each station, and unlock the title of “Adventurous Family” at the end of the tour.
In addition to the activities, there will be photo spots, an official Hasbro store, and a medal awarded at the end of the experience.
What to Expect from Family Fest by Hasbro
The event features seven worlds inspired by Hasbro’s most famous brands, with activities designed for different age groups.
What really sets Family Fest by Hasbro apart is its focus on play. Instead of attractions that separate children and adults, the experience was designed so that parents, grandparents, aunts, uncles, and children can take part in the challenges together, create family memories, and rediscover characters that have spanned generations.
With Peppa Pig, Play-Doh, Nerf, Transformers, Monopoly, Furby, and My Little Pony all together in one place, the event promises to be one of the season’s top family outings.
