This weekend, the 47th edition of the Festival of the Stars returns to the Liberdade neighborhood, celebrating Japanese culture and the Japanese community in Brazil. Considered the largest Japanese festival in São Paulo and the premier street festival of its kind, the Tanabata Matsuri has been held since 1979 and offers free admission throughout its two-day run.
The name “Festival of the Stars” comes from an ancient legend about the meeting of the stars Vega (Orihime) and Altair (Kengyu). Separated by the Milky Way, they reunite annually during this time.
In Japanese communities, the main tradition is writing wishes on colorful strips of paper (tanzaku), which are hung on bamboo branches. The idea is that this way, the wishes are recorded and carried up to the heavens.
The legend touches on spiritual and romantic themes, including love, the connection between the earthly and celestial realms, and perseverance. In fact, during the event, there will be bamboo poles ready to receive visitors’ wishes.
The festival is designed to appeal to a wide audience, ranging from children and young people to seniors and families in general. With significant participation from people of Japanese descent, the festival’s purpose is to preserve and promote this important Japanese cultural festival in São Paulo, featuring music, dance, martial arts, cuisine, and spirituality.
What to expect from the Festival of the Stars?
The festival’scuisine is a spectacle in its own right. In fact, with the aim of bringing a taste of Japan to São Paulo, the menu will feature dishes such as yakisoba, tempura, gyoza, sushi, and mochi, as well as traditional desserts and adapted Brazilian dishes.
In addition to the traditional food stalls, the festival also boosts business for local restaurants. As the number of visitors increases, these establishments offer special menus, including Japanesestreet food options.
The event also features stages with performances throughout the day, including taiko groups, traditional dances, and band performances. Meanwhile, workshops related to Japanese culture, such as origami and calligraphy, are held. Visitors can also take photos at Instagram-worthy backdrops and check out cosplay contests.
Be sure to plan to go!
In summary, the festival takes place on July 4 and 5, from 10 a.m. to 6 p.m., at the Africa-Japan Freedom Square. It’s located near the Japão-Liberdade subway station. Admission is free, so you only pay for what you consume there.
