A winery in the interior of São Paulo has just achieved an unprecedented feat: winning the gold medal in one of the world’s most prestigious competitions. Casa Soncini earned the highest recognition for...
Anyone passing by Pharmacia Silva Bueno would never guess that it holds over a century of history. Founded in the early 1900s, it is the oldest pharmacy in São Paulo still in operation, having occupied the same add...
The starting gun has been fired for Comida di Buteco 2026, Brazil’s most anticipated contest! From April 10 to May 10, São Paulo transforms into an unmissable culinary destination, where the public help...
The 2026 São Roque Winter Festival already has a date set to warm the hearts of good music enthusiasts! One of the city’s main events, it will be back from June 9 to 12, bringing together top artists an...
Anyone who frequents Rua 25 de Março has certainly passed by Doural, one of São Paulo’s most traditional stores. Founded in 1905 by Syrian immigrants Assad Abdalla and Nagib Salem, it is one of t...
We’ve just come off the long Easter weekend, and yet there’s only one question on Brazilians’ minds: when is the next day off? As always, we’re keeping an eye on the calendar to plan the next...
At the start of every month, you know you can count on São Paulo Secreto to help you plan your schedule with the best outing options. So, go ahead and bookmark our selection of tips to enjoy São Paulo in April!...
São Paulo is one of Brazil’s leading cultural centers, standing out for its wide range of leisure and entertainment attractions. However, a survey by The Art Newspaper shows that the city also stands ou...
For the first time in history, Fazenda Imperial is opening its doors for guided tours. The 19th-century estate is located in Mineiros do Tietê, 271 kilometers from the capital, and is renowned for having hoste...
The 3rd edition of Los Fuegos de Papá is coming up, an event that combines open-fire grilling, wines, and outdoor entertainment. The festival, which takes place on June 20 and 27, stands out as one of the...
