We’ve already told you about a supposed mansion owned by Jô Soares in Vinhedo, which was listed for R$5.5 million and, as it turned out, never actually belonged to the TV host. But now, we’re bringing you details about the artist’s real home! Jô Soares’ apartment is located in the luxurious Higienópolis neighborhood and impresses with its sophistication and exclusivity.
Measuring 628.28 square meters, the duplex overlooks the Pacaembu Valley and was the TV host’s home for about thirty years. Over the decades, he transformed the space into a creative retreat, where he entertained friends and enjoyed his private life away from the cameras.

Take a look inside Jô Soares’ apartment
The penthouse in Higienópolis reflects the former owner’s personality. Jô Soares purchased the property in the 1990s, in a building that lacks a party room, playground, and other common areas. As a result, he adapted the various spaces for his own personal enjoyment.
In addition to seven bedrooms and five parking spaces, the apartment features a private movie theater and a large library. After all, Jô was also a writer and an avid reader, with a vast personal literary collection! He even set up an exclusive barbershop in the duplex, ensuring total privacy in his daily routine.

The TV host’s penthouse is for sale in Higienópolis
If you’d like to live in this piece of Brazilian television history, you can start saving up now, as the penthouse is for sale. The TV host’s ex-wife, Flávia Pedras, took ownership of the property in 2017 and listed it on the real estate market in mid-2023.
Initially, listings for the property set the price at R$12 million. However, recent updates in the real estate market have adjusted the sale price to approximately R$ 11.2 million. In addition to the purchase price, the future resident will need to cover the apartment’s monthly costs: R$ 9,800 for the condo fee and R$ 3,800 for property tax (IPTU).
In any case, anyone who invests in this property will gain much more than just a luxury home. The new owner will have a residence imbued with the creative spirit and memories of the artist, who left an indelible mark on Brazilian culture.