The magic of the holiday season is set to return to the capital of São Paulo! From November 27 to December 23, Villa de Natal 2026 transforms the São Paulo Jockey Club into the “North Pole” of the tropics, with over 40,000 square meters of attractions.
Following the success of previous editions, the festival returns on an unprecedented scale with spectacular settings to immerse the public in the festive spirit. Considered the largest Christmas village in Latin America, the celebration features fun activities for all ages and is ideal for creating family memories!
What to expect from Villa de Natal 2026?
This edition features more than 30 attractions. The highlight is Santa’s House, where visitors explore an interactive journey through the Toy Workshop and other themed areas. At the end of the journey, the children finally meet Santa Claus!
The Santa Claus Theater also presents three daily performances of an original show paying tribute to the spirit of Christmas. The fun continues with the Toy Museum and the Christmas Parade, which will feature over 200 characters.
Cuisine and community spirit also define this Christmas village
No end-of-year celebration is complete without a hearty spread. That’s why the Gastronomic Village will feature traditional dishes and treats perfect for recharging the little ones’ energy.
Another unique feature of São Paulo’s Villa de Natal is the “Correio Solidário” (Charity Mail), which encourages the public to help others while having fun. The organization will accept donations of new or gently used toys and, through partner institutions, will deliver the gifts to vulnerable children.
📍Where: São Paulo Jockey Club (entrance through Gate 4) – Avenida Linei de Paula Machado, 1,075 – Cidade Jardim
📆 When: November 27–December 23, 2026
⏰ Hours: 5:00 PM–11:00 PM; last admission at 9
:00 PM 🎟️ Tickets: Starting at R$ 69.90 (half-price) | Children up to 1 year and 11 months old get in free; children ages 2 to 12 pay half
price 🎅🏻 More information: Visit the official website of Villa de Natal São Paulo 2026
