After years hidden in the tunnels of New York, the most famous turtles of our childhood will finally emerge and already have a location in São Paulo to share a pizza with fans! The Ninja Turtles Pizzeria will be the first licensed location in Latin America, and you’ll be able to visit it soon.
Paulista Avenue was chosen as the location for the restaurant. The concept, in addition to the Teenage Mutant Ninja Turtles theme, also revives São Paulo’s culture of immersive experiences .
That’s why the restaurant promises to combine great food, entertainment for the younger generations, and, of course, nostalgia for longtime fans. So, if you grew up dreaming of eating pizza with Leonardo, Donatello, Michelangelo, and Raphael, this is your chance!
Inspired by the recently opened location in Santa Monica, California, the themed pizzeria plans to follow the same model, featuring an official merchandise store and attractions to entertain customers.
The decor and immersive experience at the Ninja Turtles Pizzeria
The decor was designed entirely to transport visitors back to the cartoons of the 1980s and 1990s. It even features a recreation of the characters’ underground hideout in New York, along with other references to the universe created by Peter Laird and Kevin Eastman.
The decor promises to be retro, featuring the famous neon signs, arcade machines, and , of course, televisions everywhere showing the classic cartoon. A visit will give you the feeling of stepping through the screen and heading down into the lair alongside the turtles.
The cuisine and themed menu
At the heart of it all—and the characters’ favorite food—pizza takes center stage. It will be New York-style, meaning larger pizzas with thin crusts, served whole or by the slice.
There’s also a focus on catering to an adult audience. With happy hour and “ ” events, plus an eye-catching cocktail menu featuring drinks inspired by the Teenage Mutant Ninja Turtles universe.
In addition to the drinks, the pizzas also pay direct homage to the franchise, serving as Easter eggs for fans. The names range from “Cowabunga”—Michelangelo’s iconic catchphrase—to “Splinter’s Supreme, ” a nod to the Turtles’ master.
Get ready to visit!
The pizzeria does not yet have an official opening date, but it is speculated that it will open in the second half of 2026. The address, however, has already been announced: the restaurant will be located at 967 Paulista Avenue, in the Bela Vista neighborhood, across from the Gazeta building.
