The year is flying by and São Paulo is in full swing when it comes to experiences. That’s because the city is full of attractions scattered all over the place! So, those who enjoy cultural outings can take advantage of the immersive exhibitions in São Paulo and we’ve selected the most unmissable ones.
Lektrik: A Festival of Lights
April is your last chance to experience a magical world in this incredible immersive exhibition! After success in cities in the USA and Europe, Lektrik brings its lights to São Paulo, offering a walk through the beautiful, dazzling and super Instagrammable sculptures. The perfect outing for the whole family!
📅 Until 13/04
🎫 From R$49
📌 São Paulo Botanical Garden
The FRIENDS™ Experience: The One in São Paulo
Have you ever thought about interacting with the iconic sets from the most beloved series of the 90s? In this experience, you’ll find the purple door from Rachel and Monica’s apartment, Chandler and Joey’s recliners, the famous orange sofa from Central Perk and much more! If you’re a fan, it’ s worth a visit, and don’t forget to stop by the themed café too.
📅 Until 06/04
🎫 From R$ 39,90
📌 Shopping Cidade São Paulo
Museum of Illusions
Our next tip for immersive exhibitions is the Museum of Illusions, a unique experience in Latin America. Inspired by science museums and optical illusions, the exhibition offers a journey through the human mind, with instagrammable stations that are out of touch with reality!
🎫 From R$ 40
📌 Shopping Metrópole – São Bernardo do Campo | Internacional Shopping – Guarulhos | New location in São Paulo coming soon
Andromeda – universe without end
Take a journey through the mysteries of the cosmos in this unprecedented and immersive exhibition, which chronicles the evolution of the universe. From the first stars to the present day, “Andromeda – universe without end” uses elements such as sound, movement and light to immerse the visitor in its works, offering a deep understanding of the stars.
Until 27/04
🎫 From R$ 22,50
📌 Santander Lighthouse
Sampa Sky 360º Virtual Deck
São Paulo’s famous glass deck also has an unmissable immersive experience. The observation deck now has Sampa Sky 360º, a virtual deck that takes the public on an unprecedented journey through São Paulo. Through glasses with mixed reality technology, you can get to know the capital in a unique and exciting way, under the narration of Marcelo Tas.
📅 Various dates!
🎫 From R$ 90
📌 Mirante do Vale Building
Speak Speak Speak
This interactive exhibition celebrates the richness of Brazilian accents and speech, highlighting the role of the body in language production and the diversity of Portuguese in Brazil. The experience includes installations with microphones that capture breathing, magnetic resonance images showing the inside of the body when speaking, and quizzes on regional accents.
📅 Until September
🎫 From R$12
📍 Museum of the Portuguese Language
Pause
Following our tips for immersive exhibitions, “Pausa” invites the public to slow down, reflecting on rest as a political act and a way of reconnecting. With large interactive installations, such as rocking chairs and cocoons made from materials such as bamboo and beads, the show combines tactile and sound elements to create an immersive environment that encourages introspection, reverie and dialog.
Until 03/08
🎫 Free of charge
📍 Sesc 14 Bis
