The year is flying by and São Paulo is in full swing when it comes to experiences. That’s because the city is full of attractions all over the place! So those who enjoy cultural outings can take advantage of the immersive exhibitions in São Paulo and we’ve selected the most unmissable ones.
Immersive exhibitions in São Paulo!
Dopamine Land
There’s still time to enjoy this unique exhibition which offers a sensory and interactive journey through the universe of the senses. Ideal for all ages, Dopamine Land features colorful environments, playful installations and visual and tactile stimuli that promise to awaken joy and well-being. Disconnect from everyday life and have fun in super Instagrammable settings full of creativity!
📅 until October 19th!
🎫 From R$ 45, available here
📍 Shopping Eldorado: Avenida Rebouças, 3970 – Pinheiros
Titanic: An Immersive Journey
Get ready for an unforgettable journey: explore iconic sets, discover original objects and relive moments recreated with immersive technology. An experience that combines history, emotion and grandeur, transporting you to the scene of the world’s most famous ship.
📅 until January 2026!
🎫 From R$40, available here
📍 Shopping Eldorado — Avenida Rebouças, 3970 – Pinheiros, São Paulo
Pixar World
Later this month, São Paulo hosts another edition of Pixar World, which promises an immersion in the company’s most beloved films. Explore incredible sets from Toy Story, Cars, The Incredibles, Up: High Adventures and many more, promising an iconic journey that will please fans of all ages.
📅 From 18/06
🎫 From R$43, available here
📍 Shopping Center Norte: Avenida Otto Baumgart, 245 – Vila Guilherme
Jurassic World Super Arena
Here’s an incredible immersive experience for children and adults, inspired by one of the most famous adventure films. Super Arena Jurassic World transports visitors to the dinosaur universe through realistic scenery, life-size replicas and special effects that recreate the prehistoric environment. With soundtracks, special lighting and interactivity, the exhibition offers a playful and educational journey back in time.
📅 From 05/07
🎫 From R$15, available here
📍 Shopping Metrô Tatuapé: Rua Domingos Agostim, 91 – Cidade Mãe do Céu
Museum of Illusions
Our next tip for immersive exhibitions is the Museum of Illusions, a unique experience in Latin America. Inspired by science museums and optical illusions, the exhibition offers a journey through the human mind, with instagrammable stations that are out of touch with reality!
🎫 From R$ 40
📍 Shopping Metrópole – São Bernardo do Campo | Internacional Shopping – Guarulhos | New location in São Paulo coming soon
Sampa Sky 360º Virtual Deck
São Paulo’s famous glass deck also has an unmissable immersive experience. The observation deck now has Sampa Sky 360º, a virtual deck that takes the public on an unprecedented journey through São Paulo. Through glasses with mixed reality technology, you can get to know the capital in a unique and exciting way, under the narration of Marcelo Tas.
📅 Various dates!
🎫 From R$ 90
📍 Mirante do Vale Building
The Jury Experience: An Immersive Trial
The Jury Experience is an immersive theater experience where you will be part of the jury in an electrifying trial. The Gamaro Theater is transformed into a courtroom and for 60 minutes, you’ll have your morals and sense of justice put to the test. Your mission? Analyze testimony, evaluate evidence and vote to decide the defendant’s fate.
📅 various dates
🎫 From R$70, available here
📍Gamaro Theater
