The year has already begun, and São Paulo is in full swing when it comes to experiences. That’s because, around here, the city is full of attractions scattered in every corner! So, those who enjoy cultural tours can take advantage of the immersiveexperiences in São Paulo, and we have selected the most unmissable ones.

This immersive experience transforms the capital’s ground zero into a monumental spectacle of light, music, and history. Through 360° video mapping projections, the walls and dome of the neo-Gothic architecture become living screens that narrate the temple’s history, accompanied by an exciting soundtrack, with the option of a live orchestra and choir.

There’s still time to enjoy this unique exhibition that offers a journey through the universe of the senses in a sensory and interactive way. Ideal for all ages, Dopamine Land features colorful environments, playful installations, and visual and tactile stimuli that promise to awaken joy and well-being. Disconnect from everyday life and have fun in super Instagrammable settings full of creativity!

Get ready for an unforgettable journey through the Titanic! Explore iconic settings, discover original objects, and relive moments from the film recreated with immersive technology. An experience that combines history, emotion, and grandeur, transporting you to the setting of the world’s most famous ship.
Notre-Dame de Paris – Sacred and Eternal

The experience offers an immersive journey to one of the most iconic cathedrals in the world! “Notre-Dame de Paris – Sacred and Eternal” immerses us in the history of the monument through state-of-the-art glasses, which tell the story from its construction in the Middle Ages to its reconstruction after the 2019 fire. Experience for ages 8 and up, with minors under 18 able to participate when accompanied by a responsible adult.

Our next tip for immersive experiences is the Museum of Illusions, the first of its kind in Latin America. Inspired by science museums and optical illusions, the exhibition offers a journey through the human mind, with Instagram-worthy stations that are out of this world!

São Paulo’s famous glass deck also offers an unmissable immersive experience. Now, the observation deck features Sampa Sky 360º, a virtual deck that takes the public on an unprecedented journey through SP. Through mixed reality glasses, you can experience the capital in a unique and exciting way, narrated by Marcelo Tas.

The Jury Experience is an immersive theater experience where you will be part of the jury in an electrifying trial. The Gamaro Theater is transformed into a courtroom and for 60 minutes, your morals and sense of justice will be put to the test. Your mission? Analyze testimonies, evaluate evidence, and vote to decide the defendant’s fate.