The year has already begun, and São Paulo is in full swing when it comes to experiences. That’s because, around here, the city is full of attractions scattered in every corner! So, anyone who enjoys cultural outings can take advantage of the immersive experiences in São Paulo, and we’ve selected the ones you won’t want to miss.
The brand-new Nubank Arte Lab presents the largest immersive exhibition ever dedicated to Tarsila do Amaral. Celebrating the artist’s 140th anniversary, the exhibition spans 1,300 m² and features 360-degree projection rooms, augmented reality, interactive installations, and scented soundtracks. It’s an incredible opportunity to experience art with all your senses—and even walk right inside iconic works like *Abaporu* and *Operários*.
Dive to the bottom of the sea with 360° projections! “Beyond the Gaze: Pixel Zoo Ocean” recreates four marine ecosystems with projections, light, and sound—ideal for families and schools. The exhibition opens at the Nubank Arte Lab on November 26 on Paulista Avenue.
Me and My Japanese Grandfather
Free admission on Wednesdays
Inspired by the animated feature film, “Me and My Japanese Grandfather” offers an immersive and heartwarming experience exploring the history of Japanese immigration to Brazil. Spanning three floors, visitors will find a set design that recreates the film’s settings, as well as artwork, character development, and behind-the-scenes materials that reveal the making of the animation.
20,000 Leagues Under the Sea and Other Extraordinary Journeys
Free admission on Tuesdays
Inspired by the work of French writer Jules Verne, this immersive exhibition offers a sensory journey through the depths of the ocean and the world of science fiction. Through five environments filled with set design, lighting, sound, and interactive elements, visitors can experience the atmosphere of the submarine Nautilus and the adventures of Captain Nemo.
Continuing our guide to immersive experiences in São Paulo, we have a brand-new exhibition that engages with the world of Alice in Wonderland. The exhibition offers a sensory and technological journey that transforms visitors into the protagonists of their own narrative, with lights, mirrors, sound design, and video installations that reflect on the contemporary human condition.
The experience offers an immersive journey to one of the world’s most iconic cathedrals! “Notre-Dame de Paris – Sacred and Eternal” immerses us in the monument’s history through state-of-the-art glasses, recounting its construction in the Middle Ages through to its reconstruction following the 2019 fire. This experience is for ages 8 and up; those under 18 may participate when accompanied by a guardian.
If you’re into adrenaline and roaring engines, the AutoMotor Experience offers a complete immersion in the history and culture of motorsports! The event brings together a collection of over 150 historic items and iconic vehicles, as well as racing simulators, multimedia experiences, and virtual reality technology for those who want to feel the thrill of the racetrack.
For those who want to venture beyond the capital, the immersive exhibition “Journey to Space” offers a deep dive into the mysteries of the universe. With 360° projections, an original soundtrack, and multisensory activities for the whole family!
Among the experiences that transport you to another universe, “Horizonte de Quéops” takes visitors to Ancient Egypt through hyper-realistic virtual reality. Experience 4,500 years of history in the heart of São Paulo!
For those looking to step outside the box, this immersive, multisensory exhibition transforms the space into a living organism. For the first time, Brazilian artist Muti Randolph and French artist MAOTIK have joined forces in an interactive audiovisual experience, featuring works that combine image, light, sound, and sensors.
If your idea of an immersive experience includes cutting-edge technology, “A Night with the Impressionists: Paris 1874” transports you into the greatest Impressionist masterpieces. Through virtual reality, visitors can explore famous landscapes, walk through Nadar’s studio, and meet great artists such as Monet, Renoir, and Degas. To top it off, you can even experience the first Impressionist exhibition in history in 3D!
Our next tip for immersive experiences is the Museum of Illusions, the first of its kind in Latin America. Inspired by science museums and optical illusions, the exhibition takes you on a journey through the human mind, featuring Instagram-worthy stations that defy reality!
There’s still time to enjoy this unique exhibition, which takes you on a sensory and interactive journey through the universe of the senses. Ideal for all ages, Dopamine Land features colorful environments, playful installations, and visual and tactile stimuli that promise to awaken joy and well-being. Disconnect from your daily routine and have fun in super Instagrammable settings, brimming with creativity!
São Paulo’s famous glass observation deck also offers an unmissable immersive experience. Now, the observation deck features Sampa Sky 360º, a virtual deck that takes visitors on a unique journey through São Paulo. Using mixed-reality glasses, you can explore the capital in a unique and exciting way, narrated by Marcelo Tas.
The Jury Experience is an immersive theater experience where you’ll be part of the jury in a thrilling trial. The Gamaro Theater is transformed into a courtroom, and for 60 minutes, your morals and sense of justice will be put to the test. Your mission? Analyze testimonies, evaluate evidence, and vote to decide the defendant’s fate.
