You already know that the São Paulo countryside is full of Christmas celebrations for those who want to make that end-of-year getaway – but the coast is not far behind! In 2025, Natal Criativo transforms Santos into an illuminated scene, with themed decorations, free shows and a 26-meter tree with 100,000 LED points.
São Paulo’s largest coastal city is just 70 kilometers from the capital, making it the ideal destination for a day trip. Take the chance to enjoy the Christmas lights and, what’s more, take a refreshing dip on the same trip.

Why spend Christmas on the coast of São Paulo?
Visiting the coast of São Paulo during the end of year festivities means combining the best of both worlds. After all, you can see beautiful Christmas attractions and still have the chance to extend the trip to the beach.
The closest option to the capital is Santos, whose program includes map projections, streetcar rides, visits from Santa Claus and open -air theater performances . All free of charge!
The attractions always start at 6pm, so you can enjoy the seaside during the day and reserve the evening for the Christmas festivities.

There’s still time to enjoy Christmas in Santos!
The Creative Christmas in Santos continues until December 23rd, always from 6pm to 10pm. Praça Mauá is home to most of the attractions, but they are also spread out along the waterfront, Ponta da Praia and other neighborhoods. Check out the full program on the Santos City Hall website.
Speaking of exploring, you can take advantage of your trip to visit the beaches and other tourist attractions in Santos, such as the aquarium and various museums. Check out our complete guide to what to do in Santos and enjoy the best attractions on the beach in São Paulo in just one day!
