The city of São Paulo is preparing to host the 12th edition of Latin America’s most important music industry event! From November 30 to December 3, SIM São Paulo 2026 will transform the Paulista Avenue area into a hub for innovation and creative connections. As a result, artists, producers, and fans will be able to enjoy high-profile discussions and performances!
This year, most of the program takes place at the Conjunto Nacional, in venues such as the YouTube Theater and Cine Marquise. In addition, the SIM Nights bring more than 100 live shows to various nightclubs throughout the city, cementing São Paulo’s status as a hub for the creative industry.
Panels, case studies, and must-see attractions
The São Paulo International Music Week is a treat for anyone who wants to get a behind-the-scenes look at successful productions. After all, big names from the Brazilian music scene will be there to share their career journeys and management strategies with the public.
Rapper BK’, for example, details rap’s transition to major stadiums, while Péricles shares the decisions that have ensured the longevity of his career. Gaby Amarantos will also perform and offer an exclusive behind-the-scenes look at the creation of her new album and film, “Rock Doido.”
This edition also features international attractions. Host Zeca Camargo will lead a discussion with Vivien Lewit, YouTube’s global head of artist relations, on digital connections with fans. Additionally, Tina Davis—president of the U.S.-based EMPIRE—will deliver a talk on partnership models and pathways for independent music.
Find out how to enjoy SIM São Paulo 2026!
Access passes are available in two categories:
- Conference (starting at R$ 260): Access to the full program, including talks, shows at Noites SIM venues, mentoring sessions, and speed meetings.
- Business (R$ 1,150): All the benefits of the previous ticket, plus exclusive spaces for meetings, networking, and business roundtables.
The daytime program features over 100 panel discussions and 27 showcases. At night, the audience can enjoy over 100 concerts at various nightclubs throughout São Paulo. Although all participants are entitled to attend the concerts, admission is subject to capacity. So be sure to plan to arrive early!
📍 Where: Conjunto Nacional, Instituto Cervantes, and Teatro Santos Augusta
📆 When: November 30–December 3, 2026
🕰️ Hours: Monday–Wednesday, 10 a.m.–8 p.m. (conferences) | Monday–Thursday, starting at 8 p.m. (SIM Nights)
🎶 More information: Visit the official SIM São Paulo 2026 website
