If you follow true-crime documentaries, series, and podcasts, get ready to see some of history’s most famous cases from a new perspective. “The Mind of a Serial Killer: An Immersive Experience” is currently on display at Eldorado Mall, revealing how some of the world’s most famous criminal investigations were conducted.
Spanning more than a century of documented cases, the experience combines evidence, psychological profiles, reenactments, and audiovisual resources to show how these investigations were conducted, interpreted, and solved.
11 November 2026 19:00 + more dates
Shopping Eldorado
What is “The Mind of a Serial Killer”?
The Mind of a Serial Killer is an immersive “walkthrough” experience, featuring more than 20 stops that explore investigations into some of history’s most infamous crimes. Through documents, audiovisual content, and psychological profiles, an audio guide helps contextualize each case and reveal how these investigations were conducted.
Scene reconstructions and detailed replicas make the cases even more vivid. Highlights include Jeffrey Dahmer’s apartment and Ted Bundy’s Volkswagen Beetle.
For those who choose the VIP ticket, the experience goes even further: step into a virtual reality investigation, where you can put your skills to the test and try to solve a crime.
What else do you need to know about The Mind of a Serial Killer: The Experience in São Paulo?
Throughout the visit, visitors will encounter materials related to figures such as Ed Gein and John Wayne Gacy, as well as the coded messages attributed to the Zodiac Killer.
Rather than romanticizing or oversimplifying violence, the exhibition explores the historical, social, and psychological context of each investigation, showing how these crimes were studied, interpreted, and solved.
Lasting approximately 90 minutes, the experience takes place at Eldorado Mall in a walkthrough format, allowing each visitor to explore the exhibits at their own pace.
📍Eldorado Mall: Av. Rebouças, 3970 – Pinheiros
🚇Hebraica-Rebouças Station on CPTM Line 9 (Esmeralda) or Faria Lima Station on Metro Line 4 (Yellow).
🔞Recommended for ages 16 and up
11 November 2026 19:00 + more dates
Shopping Eldorado

Reviews of The Mind of a Serial Killer: An Immersive Experience
Produced by Exhibition Hub, “The Mind of a Serial Killer: An Immersive Experience” has already won over true crime fans around the world. Here are some reviews it has received:
Review from “The Times”:
Reviews from the New York Post:
Reviews from Seattle, K5 – CBN:

You may know the names, the crimes, and the headlines. But what happens when you look at the evidence and follow the path of an investigation? In *The Mind of a Serial Killer: An Immersive Experience*, documents, reenactments, psychological profiles, and different perspectives reveal new layers of some of the most famous true-crime cases.
The Mind of a Serial Killer: An Immersive Experience in São Paulo
11 November 2026 19:00 + more dates
Shopping Eldorado
