One of São Paulo’s most traditional Festa Junina celebrations is finally returning for another edition at the Memorial da América Latina. Better known as the Memorial’s Festa Junina, this annual event offers free admission and a prime location, right next to the Palmeiras Barra Funda Station.
The venue, already known for promoting Latin culture, takes on an even more distinctly Brazilian feel during the Festa Junina. Decorated with little flags, a scenic bonfire , food stalls, and , of course, a lively quadrilha dance group . Every year, the memorial hosts a festival featuring a strong emphasis on regional music and cuisine, reinforcing our popular culture.
The event is organized in partnership with the production company Art Shine Eventos and is expected to welcome around 80,000 people over the two days. The goal remains the same as in previous editions: to strengthen and generate income for small producers and promote the creative economy.
In 2025, for example, the festival created 900 temporary jobs and consumed 30 metric tons of food. In addition to supporting more than 100 small business owners, revenue grew by 20% compared to the previous year.
Culinary Highlights
This year, organizers expect consumption of about 5 metric tons of corn-based foods, the star of traditional June festivities. The lineup features 80 food stalls and food trucks offering a wide variety of dishes, such as traditional sweet and savory pamonhas —filled with cheese, coconut, or “Romeo and Juliet” (a sweet and savory combination).
In addition, the menu features cural, corn on the side, canjica, rice pudding, cakes, mungunzá, caramel apples, and everything a traditional June festival has to offer. As for drinks, quentão and mulled wine are also available at the stalls.
Musical and cultural attractions
The musical lineup fits the theme and centers on genres typical of June festivals, such as sertanejo, regional music , and forró. At last year’s event, the celebration featured 70 artists performing throughout the festival.
In addition, the festival will feature performances by June quadrilhas —ranging from the most traditional to stylized versions—some of which include audience participation. It will also feature inflatable rides and traditional games such as fishing for prizes and ring toss.
More information about the Memorial’s June Festival
The festival takes place at the Memorial on July 25 and 25, from 11 a.m. to 9 p.m. It’s an event for the whole family, featuring a free kids’ area and a pet-friendly environment, as well as Instagram-worthy photo spots. So, get ready and dress up to fill your feed.
