São Paulo has just inaugurated a pioneering space that will transform the way you shop. We are talking about Gomo Coop, the city’s first 100% cooperative market ! The idea is simple: instead of customers, the market has members who are both owners and employees of the business.
To participate, simply purchase a single share for R$ 100. This amount acts as a membership fee, which gives you the right to shop at the cooperative and participate in the project. But the contribution isn’t just financial, right? Members also dedicate a few hours of work to help out in the store, whether at the cash register, organizing products, or other essential activities.
But don’t worry if you just want to check out the space! In the first few months of operation, non-members can also shop at Gomo Coop, although at a different price.
Photo: kstudio/Freepik
Get to know Gomo Coop!
Collaboration is what makes the model sustainable and allows for fairer prices for cooperative members. In addition, the philosophy behind the venture is one of its great differentiators.
All items that reach the shelves undergo rigorous screening, with the aim of offering more organic options, free of preservatives and pesticides. In addition, the entire produce section comes directly from small producers in São Paulo.
The goal is to create a direct bridge between the countryside and the city, eliminating intermediaries and ensuring that the value reaches those who actually produce the food. In this way, the public supports family farming and has access to fresh products.
Photo: Freepik
A new way of consuming in São Paulo?
The Gomo Coop model represents more than just a market: it is a proposal for the future of consumption in large cities. It presents itself as a community alternative to traditional systems, putting power in the hands of consumers themselves and strengthening collaborative ties.
By becoming a member, you are not only buying food, but investing in a more humane and sustainable business model. In addition, you can rethink your relationship with what you eat and participate in an engaged community .
The market is located at Rua Santa Isabel, 172, Vila Buarque, and is open Tuesday through Friday (8 a.m. to 4 p.m.) and Saturdays and Sundays (10 a.m. to 4 p.m.). If you are curious, it is worth a visit!
Editor’s note: when this article was published on March 5, 2026, it contained the incorrect information that the Gomo Coop market was located in Pinheiros. The address was corrected on March 10, 2026.
