Going back to school and the post-holiday routine can be discouraging for some. But let’s cheer up because the city is full of excursions and, after all, a good list of plans is always inspiring, isn’t it? So, write down the best ideas of what to do in February in São Paulo!
Editor’s note: This article will be updated with more plans throughout the month. Don’t miss the updates!
Paid plans to do in February in São Paulo
Lektrik: A Festival of Lights
In February, São Paulo will host Lektrik, a dazzling festival of lights that mixes art, technology and culture. More than 100 illuminated sculptures form a magical trail, along with live performances, music, gastronomic options and a craft fair. This is the first time the event has landed in Brazil, following its success in the United States.
📅 Wednesday to Sunday
🎫 From R$49, available here
📍 São Paulo Botanical Garden
The FRIENDS™ Experience São Paulo
In February, São Paulo hosts the unmissable The FRIENDS™ Experience, based on the iconic TV series. The experience offers immersive scenarios to recreate classic moments, such as the Central Perk sofa or Rachel and Monica’s purple door. In addition, visitors can explore behind-the-scenes trivia, enjoy themed food and purchase exclusive products.
📅 Various dates, Tuesday to Sunday
🎫 From R$39.90, available here
📍 Shopping Cidade São Paulo
A Tribute to King Pelé
This interactive exhibition brings the legacy of Brazil’s greatest soccer icon to the city of São Paulo. In 15 themed and technological environments, visitors can experience historic moments in Pelé’s career, including his 1,000th goal. The exhibition also displays original items, such as shirts, balls and medals, as well as offering instagrammable spaces for special records.
📅 Various dates, from Tuesday to Sunday
🎫 From R$ 24, available here
📍 Eldorado Shopping Center
Pre-Carnival
They say that in Brazil, the year only begins after Carnival. If you’re counting down the days to the holiday, we’ve put together a guide to the best pre-Carnival parties to get you in the mood for February!
CarnaUOL
Another tip for starting your carnival work in February is the CarnaUOL festival. The event, which already has tickets available, will bring together renowned artists such as Christina Aguilera, Sean Paul and Steve Aoki. Don’t miss out!
📅 08/02, from 12pm
🎫 From R$195
📍 Allianz Parque
Chinese New Year
In Brazil, the New Year has already passed. But for many Asian countries, the date is still to come! In February, São Paulo hosts three iconic Lunar New Year celebrations in the Liberdade neighborhood and in Buddhist temples. Take advantage of the date to learn more about the ancient culture of East Asia, with typical foods, martial arts performances and origami workshops, as well as the famous lion and dragon dance parade. Check out the events in this article!
‘Sintonia – The Last Ball’
To celebrate the premiere of the final season of Sintonia, Netflix is holding a free festival in São Paulo! There will be more than 10 hours of rap, trap and funk, with special appearances by the actors from the series.
📅 05/02
🎫 Free
📍 Latin America Memorial
Imperfect Strangers
Imperfect Strangers São Paulo is a unique and relaxed social experience, perfect for those who want to meet new people and create connections. The proposal is to bring strangers together for an intimate and mysterious dinner, where the location of the event is only revealed shortly beforehand. Ideal for those looking to get out of their routine, expand their social circle or simply experience something different while having a special gastronomic experience!
📅 06, 13 e 20/02
🎫 Tickets for R$45, available here
📍 Various locations
SIM São Paulo 2025
In February, São Paulo will host the 11th edition of the International Music Week (SIM São Paulo), the biggest music event in Latin America! With a diverse program, SIM brings together more than 300 concerts, 100 panel discussions on music, technology and sustainability, as well as workshops, showcases of emerging artists and parties. The event also promotes networking, such as speed-meetings and pitches, and features gastronomic spaces and a collaborative fair.
📅 17 a 21/02
🎫 From R$ 240
📍 Memorial of Latin America
Me, Ayrton Senna da Silva – 30 Years
If you’re a racing fan, we already have the perfect tip on what to do in February. We’re talking about the exhibition “Eu, Ayrton Senna da Silva – 30 Years”, which celebrates the career of the iconic three-time Formula 1 champion! Using innovative technologies such as 3D modeling and artificial intelligence, the exhibition presents Senna as the narrator of his own story, recreating key moments from his career and personal life in an interactive and multi-sensory environment. The exhibition includes accessibility resources, such as videos in Libras and books in Braille.
Until 16/03
🎫 From R$ 25
📍 Shopping Lar Center
The Wizard of Oz
In February, São Paulo hosts the super-production of the musical ‘The Wizard of Oz’, directed by Billy Bond. Using special effects, LED screens and 4D technology, the musical transports the audience directly to the magical World of Oz, while maintaining the playful essence of the narrative. With dialogues and music in Portuguese, including new songs, the production is a must-see for fans of Dorothy and her friends!
📅 Saturdays and Sundays, until 22/02
🎫 From R$37.50
📍 Claro Theater São Paulo
Candlelight concerts
In February, how about enjoying a beautiful show by candlelight? The month begins with another special selection of Candlelight Concerts, which pay tribute to everything from rock classics to the best of bossa nova. It’s your chance to enjoy your favorite songs in a totally new and imm ersive way, performed by a classical orchestra, immersed in a sublime sea of candles.
In addition, the big event of the month will be the Candlelight: The Best of Bridgerton a tribute to one of today’s best-loved series. Don’t miss out on hearing the best hits from the series at this special concert!
📅 Various dates
🎫 From R$32, available here
📍 Various venues
Shakira in SP
In February 2025, São Paulo will host one of the most eagerly awaited concerts of the year: Shakira! The idol returns to the city with her new tour, Las Mujeres Ya No Lloran, promising an unmissable performance for her fans. Tickets are almost sold out, so don’t waste any time booking your place!
📅 13/02, from 9pm
🎫 From R$ 163
📍 MorumBIS
Finland
In ‘Finland’, we are transported to a hotel room where Paula and Jiddu, a couple in crisis, try to establish a dialog. The narrative sheds light on the emotional challenges faced by the couple, in communion with relevant contemporary themes such as raising children and the structural change in the roles of men and women in relationships.
Until 20/03
🎫 From R$40
📍 Teatro Vivo
Sagration
Next up, one of São Paulo’s most emblematic venues hosts ‘Sagração’, a show that combines Stravinsky’s music with dances and songs from the native peoples of Brazil. In this way, Russian tradition is combined with ancestral Brazilian culture in a performance by Osesp and the Deborah Colker Dance Company.
📅 27 and 28/02, at 8pm
🎫 From R$ 42
📍 Sala São Paulo
Our Story with Chico Buarque
With dramaturgy by Rafael Gomes and Vinicius Calderoni, this musical celebrates the work of the iconic Brazilian composer. With more than 50 songs that are interwoven with dialogues, the narrative spans three generations and touches on historical milestones in Brazil, such as the Military Dictatorship and re-democratization.
📅 Thursday to Sunday, until 28/02
🎫 From R$ 21
📍 Paulo Autran Theater
Radojka – A Coldly Calculated Comedy
This comedy tells the story of Glória and Lúcia, two caregivers who face an unusual situation after the unexpected death of Radojka, the elderly Serbian woman they care for. With clever humor and outlandish plans, the show tackles everyday themes in a light and humorous way.
📅 From Friday to Sunday, until 23/02
🎫 From R$40
📍 Sérgio Cardoso Theatre
Overload Beer Fest
In February, São Paulo hosts the Overload Beer Fest, an unmissable event for lovers of craft beer and rock n’ roll. The festival brings together several craft breweries and a vibrant line-up of rock and metal bands, creating a unique experience. As well as tastings of special beers, the event also offers talks, workshops and cultural attractions.
📅 22/02, from 5pm
🎫 From R$190
📍 Carioca Club: Rua Cardeal Arcoverde, 2899 – Pinheiros
Permanent exhibition of the Bardi couple
The Bardi Institute ‘s new exhibition pays tribute to popular art, especially the fabric of our country. In it, you’ll see everyday objects, from ceramics to toys.
📅 No date set
🎫 From R$ 29
📍 Glass House
Cecília Viva Benefit Festival 2025!
The Cecília Viva Festival symbolizes a moment of renewal for the Cecília Cultural Association. After the loss of its headquarters, the event seeks to raise funds to rebuild the lost space, offering the public shows such as the band Rakta, which explores experimental and underground Brazilian music.
📅 23/02
🎫 From R$ 75
📍 Cine Joia
Rita Lee – An Autobiography
The musical about Rita Lee, inspired by the singer’s autobiography, will be back in February. Starring Mel Lisboa, the show tells the story of the author’s life from her childhood, through her stumbles at the start of her career, activism and passions.
📅 Until 27/04
🎫 From R$
📍 Porto Theater
Dining in the Dark: Blind Dinner
Let the delicious menu of this dinner reach a new level of flavor. By dispensing with sight, your taste buds and sense of smell will experience new sensations. This plan for February is perfect if you’re looking for something original or an alternative to surprise your date!
📅 07, 14 e 21/02
🎫 Tickets for R$200, available here
📍 Hub Food Art & Lounge at Pullman Hotel Vila Olímpia
Neon Brush
An artistic experience that includes cocktails is exactly what you’ve been looking for to get out of a rut. Let the painter in you show all his talent at the February Neon Brush sessions!
📅 07, 08, 21, 22 e 23/02
🎫 From R$140, available here
📍 Collection
Free plans to enjoy February in São Paulo
Sesc Verão 2025
Still in the vacation mood, São Paulo’s Sescs are hosting the 30th edition of their summer festival in February. Visitors will be able to enjoy a range of free cultural activities , such as table tennis classes, paratriathlon sports performances, floor pilates, walking clubs and more.
📅 Until 16/02
🎫 Free of charge
📍 Various Sesc units
Women’s Entrepreneurship Fair
In February, São Paulo’s female entrepreneurs will host a fair entirely dedicated to them. The program includes lectures, talk shows and, of course, plenty of networking!
📅 17/02, from 2pm to 5pm
🎫 Free, with registration on the website
📍 Febracis Coaching São Paulo
Vai de Roteiro
In February, the Vai de Roteiro program will feature a special program in honor of São Paulo’s birthday. There will be free guided tours of the Historic Center with a focus on Afrotourism, MASP, the Football Museum, Bixiga and much more. Check out the program <shortcode data-tag=”trackLink” 0=”link_url=”https://capital.sp.gov.br/web/prefeitura-de-sao-paulo/w/prefeitura-promove-passeios-guiados-especiais-em-comemora%C3%A7%C3%A3o-aos-471-anos-da-cidade”>”]here!
📅 01 e 02/02
🎫 Free of charge
📍 Various locations
MASP
Did you know that the largest museum in São Paulo now has two days of free admission? So you can take advantage of the month of February to visit some of the world’s great masterpieces without spending anything!
📅 Tuesdays all day, and Fridays from 6pm
🎫 Free of charge
📍 Avenida Paulista, 1578 – Bela Vista
Free courses in SP
If you want to become a professional or start a new hobby, the tip is to sign up for one of the free courses on offer in São Paulo during February. From programming to theater and gastronomy, there are many options for you to take advantage of. Both in person and online!
