If you want to celebrate Carnival away from the obvious, how about giving the interior of São Paulo a chance? From historic cities with marchinhas preserved by decree to popular festivals with a family atmosphere, these destinations show that it is possible to enjoy the festivities in destinations that are anything but clichéd.
With that in mind, we have put together a list of five cities with a strong Carnival tradition to celebrate the liveliest holiday of the year. So, choose your favorite and pack your bags.
Photo: Shutterstock
Caconde
The Carnival of Caconde is one of the liveliest in the region and has established itself as one of the main events on the local cultural calendar. Known as Cardoso Folia, the party brings together street blocks, electric trios, and free shows in the city center. The program usually runs from Friday to Ash Wednesday.
In addition to the constant excitement, the event stands out for its good organization, structure set up especially for the days of revelry, and reinforced security, with rules aimed at the well-being of revelers. You can check out the complete schedule on the City Hall website and the municipality’s official social media pages.
Photo: Caconde City Hall
São Luiz do Paraitinga
Recognized nationally and internationally, the Carnival of São Luiz do Paraitinga is one of the most traditional in Brazil. By municipal decree, marchinhas (Carnival marches) are the basis of the party, which guarantees a unique experience, deeply connected to the history and cultural identity of the city.
More than 20 blocos parade through the streets of the historic center—among them, the century-old Juca Teles, as well as Barbosa and Maricota —accompanied by the famous giant puppets that color the city. In addition, an interesting fact is that the local Carnival has even been highlighted by the New York Times as a unique celebration.
Photo: Wendel Marques/Ablocslp
Piracicaba
The Piracicaba Carnival focuses on popular, democratic revelry spread throughout the city. Street blocks, marchinhas (Carnival marches), and free events take over spaces such as the Engenho Central, squares, and central avenues, bringing together thousands of people every year.
Traditional blocos such as Mete Marcha and Pira Pirou help keep the local carnival culture alive, while children’s matinees, concerts, and inclusive Carnival initiatives reinforce the family-friendly nature of the festival. The program is supported by the City Hall and is designed for audiences of all ages.
Photo: Disclosure/Piracicaba City Hall
Socorro
Known as CarnaHelp, the Socorro Carnival combines tradition, small-town atmosphere, and diverse programming. Street blocks parade through the center, while squares host concerts, cultural presentations, and parallel events.
In addition, the event also invests in children’s matinees and free activities, which makes the party especially attractive for families. With strong community participation, the city stands out for its welcoming atmosphere and the lighthearted and organized use of urban spaces.
Photo: Disclosure/Socorro City Hall
São José do Rio Pardo
CarnaRioPardo takes place on the banks of the Rio Pardo, in a public space that is fully equipped for the days of celebration. The program mixes well-known bands and local artists, with rhythms ranging from axé and pagode to traditional marchinhas.
In addition to nightly shows, the event features matinees and spaces dedicated to children. The dance floor is free to access, while VIP areas and boxes are paid. Another unique feature is the charitable nature of the festival, which collects food for the municipality’s Social Fund.
Photo: Ary Molinari/São José do Rio Pardo City Hall