How about doing something different this weekend? On the 17th and 18th, São Paulo is hosting a free Oktoberfest featuring craft beers, food, and live music. The festival will take place on the terrace of Jardim Pamplona Shopping, in the heart of Jardim Paulista, starting at noon.
Beer and food at this free Oktoberfest!
Among the breweries participating in the festival are Dogma, Paulaner, BierinBox, and Heineken. Attendees can pair their cold beer with a variety of culinary options from establishments such as A Tradição Paulista and Lusitana, Mou Cake Shop, Foramis Finger Foods, Bitter & Co, and Demel Produtos Naturais.
The goal is to offer the public a unique experience in a relaxed, open-air setting that combines food, music, quality family time, and socializing. That’s why the Jardim Pamplona Oktoberfest is pet-friendly and features a kids’ area with supervisors!
Check out the musical lineup at Jardim Pamplona Shopping
The soundtrack for this Oktoberfest in São Paulo features folk, acoustic, and rock music. On Saturday, the 17th, the music kicks off with School of Rock (1:30 p.m.), followed by Acústico de Bolso (4:00 p.m.) and Folking Heads (6:30 p.m.). The soundtrack for this Oktoberfest in São Paulo features folk, acoustic, and rock music. On Saturday, the 17th, the music begins with School of Rock (1:30 p.m.), followed by Acústico de Bolso (4:00 p.m.) and Folking Heads (6:30 p.m.).
Kicking off the festivities on Sunday, the 18th, is folk singer Laís Gonzales (1:00 p.m.). The “one-man band” Murilo Augustus takes the stage next (3:00 p.m.), and then Lost Dogs wraps up the night with a cover show of the grunge rock band Pearl Jam (5:30 p.m.).
Admission is free; no tickets are required. Go ahead and send this article to that friend who’s going to buy the first round!
📍 Where: Rua Pamplona, 1704 – 4th Floor – Jardim Paulista
📆 When: October 17 and 18, 2026
🕰️ Hours: Saturday and Sunday, from 12 p.m. to 8
p.m. 🎟️ Cost: Free
admission 🍺 More information: Find out more on Jardim Pamplona’s official social media channels
