In a temporary space in Liberdade, the most famous ninja from Leaf Village will take over Sugoi City, and you can visit for free! The Naruto Fancafé is a partnership with PUBG MOBILE, promoting a true gathering place for the most loyal fans of both the anime and the game.
Even before they took over the store in Liberdade, the campaign announcing the partnership between the game and the anime had already launched another equally incredible installation: a gigantic sculpture of the nine-tailed fox, Kurama, at Shopping Cidade São Paulo, right on Avenida Paulista.
Currently, at the themed store, the goal is to use a location already known for its Japanese pop culture theme to continue promoting the game—all while offering yet another themed space for anime fans in the region.
PUBG MOBILE x Naruto Shippuden: What to Expect from the Experience?
The overall concept is to set Sugoi City within the famous Vila da Folha, transforming the location into an extension of the setting for both the Naruto universe and the game.
In fact, the themed space was designed to serve as a meeting place for otaku and gamers; therefore, it aims to appeal to both audiences. The decor features elements from the ninja universe combined with details inspired by the game’s aesthetic.
Inside the store, there will be Instagram-worthy photo spots, giveaways related to PUBG MOBILE, and content creators hosting on-site events. The idea is for visitors to feel as though they’re inside the anime, participating in the story.
By the way, players will have access to exclusive collectible giveaways. Plus, anyone who posts a photo of the Naruto Fancafé and tags the official PUBG MOBILE account will be entered to win exclusive prizes and souvenirs!
Visit the Naruto Fancafé!
The experience is now open to the public; it opened on July 24 and runs only through August 15. So be sure to plan your visit before it ends!
Sugoi City is open Tuesday through Saturday from 10 a.m. to 7 p.m. and Sunday from 10 a.m. to 6 p.m. It is located at Rua Galvão Bueno, 40, in the Liberdade neighborhood. Admission is free, and so is the game, which is available for download on the App Store and Google Play Store.
