The long-awaited São Paulo Christmas Tree will once again occupy Villa-Lobos Park, offering culture and fun for all audiences. With an imposing structure and thousands of lights, the installation invites the public to live an unforgettable Christmas experience between November 15 and January 6, 2026, with free admission.
Installed by Coca-Cola FEMSA Brasil, the tree is at Villa-Lobos for the fourth consecutive year, bringing playful and immersive experiences to one of the city’s most beloved parks.
The inauguration is expected to bring together 5,000 people, who will be able to watch the lights come on for the first time. There will also be a concert with Luiza and Zizi Possi, as well as the arrival of the arrival of Santa Claus.
São Paulo Christmas tree lights up Villa-Lobos Park
In 2025, Cola-Cola is presenting an even more surprising tree than in previous years. At 55 meters high, the attraction will also feature a 4.8 meter star and 288,000 points of light.
Also noteworthy are the sustainable decorations, made from PET bottles, caps and crates. In addition to the traditional tree, the public will be able to enjoy a 26-meter immersive carousel, one of the largest in the world, which promises a unique experience for children and adults.
It is expected that approximately 1.6 million people will visit the São Paulo Christmas Tree by January 2026, reinforcing the role of Parque Villa-Lobos in the city’s Christmas celebrations.
Park also hosts continent’s largest Christmas festival
In addition to the Christmas Tree, Villa-Lobos Park is hosting another special event. Inspired by Christmas markets in Europe, “Natal na Villa” offers entertainment, gastronomy and themed attractions, such as Santa’s House and a gift fair. It will be the biggest Christmas celebration in Latin America.
The event will delight São Paulo residents from November 28 to December 26, with tickets starting at R$49. Check out all the attractions in this article!
