After four years of waiting, the biggest New Year’s Eve festival in Latin America is back! Villa de Natal returns in 2025 with new attractions and impressive scenery that promise to transform the Christmas in São Paulo into an unforgettable experience.
The themed village will occupy Villa-Lobos Park with the best of Christmas culture, gastronomy, shows and fun for all the family. It’s the perfect destination for those who want to experience the magic of Christmas in an enchanting and fun way!
Villa de Natal São Paulo 2025: magic and fun for all ages
In its first edition in 2021, Villa de Natal São Paulo innovated by introducing the concept of European Christmas fairs to São Paulo. The event took over Villa-Lobos Park with lights, giant trees and Santa’s House, as well as traditional food and a gift fair. The success was sure: more than 150,000 people visited the Christmas festival that year, which became the largest in Latin America.
But now, in 2025, Villa de Natal will be even bigger! There are more than 30 themed attractions that offer a plunge into Santa’s universe. In addition to the traditional House of the Good Old Man, the public can enjoy an unmissable show at the Santa Claus Theater, in which a child embarks on a magical journey in search of the perfect Christmas.
In addition, the Gastronomic Village will feature handmade panettone and irresistible Brazilian food. While the Christmas Fair will be the perfect place to buy unique souvenirs, such as toys, decoration items and creative gifts, produced by more than 50 artisans.
There’s more to come!
Among the most anticipated attractions are the traditional Christmas Parade, with floats and enchanting characters, and the Toy Factory, where children can meet elves and take part in Santa’s workshop. Finally, the amusement park has trains, merry-go-rounds and more than ten rides that will delight the children!
The biggest Christmas festival on the continent will enchant São Paulo from November 28 to December 26, at Parque Villa-Lobos. Tickets start at R$49.90 and can be purchased on the official website. Get ready to experience the Christmas spirit in an unforgettable way at Villa de Natal São Paulo 2025!