A festival worth millions —literally!—is coming to São Paulo. On July 25 and 26, the Memorial da América Latina will host the 2026 Corn Festival, featuring irresistible corn-based cuisine and free attractions. The event follows the classic fair format, making it the perfect choice for anyone who wants to enjoy the best of São Paulo’s July festivals.
This is considered the largest corn festival in São Paulo, with free admission and located right next to the Barra Funda subway station. Get ready to indulge in sweet and savory pamonhas, canjicas, curaus, boiled corn, and many other delicacies!
The 2026 Corn Festival takes over the Memorial da América Latina in July
The festival’s name says it all: the goal is to celebrate one of the most versatile ingredients in Brazilian cuisine. That’s why visitors will find dozens of delicious options on the menu—from savory dishes to sweets and traditional drinks, such as juice, brigadeiro, and corn ice cream.
The festival brings a little piece of the countryside to São Paulo, highlighting recipes with that authentic rural flavor. Plus, there will be live shows to entertain the crowd all weekend long.
Be sure to check out the Arraiá at the Memorial, too!
Alongside the festival, the venue will host the July edition of Arraiá no Memorial. So, if you’re not the biggest fan of corn, don’t worry: there will be plenty of other delicious treats to try, such as arroz doce, pastéis, and other traditional flavors of the June festivals, accompanied by quentão and mulled wine.
The musical lineup is also a highlight, featuring plenty of forró, sertanejo, and Northeastern Brazilian rhythms—all essential to a proper São João celebration. Make the most of your visit to enjoy the best of both events in one place!
📍 Where: Memorial da América Latina – Avenida Mário de Andrade, 664 – Barra Funda
📆 When: July 25 and 26, 2026
🕰️ Saturday and Sunday, from 11 a.m. to 9 p.m.
🎟️ Price: Free admission (visitors pay only for what they consume)
🌽 More information: Check out the social media pages of the event organizer, Art Shine Eventos
