BTS is returning to Brazil in October, and fans can take advantage of the concert to enjoy K-pop in São Paulo! The route stretches from Paulista Avenue to Bom Retiro, featuring free events, Korean cuisine , and themed shops.
If your budget is tight after buying tickets, this selection will be just what you need. After all, the itinerary includes affordable cultural activities so you can immerse yourself in the world of BTS in São Paulo.
K-pop in São Paulo: Free Events and Cultural Immersion
The Korean Cultural Center in Brazil (Avenida Paulista, 460) offers free admission and, in October, features a special program dedicated to BTS. The center hosts exhibitions, offers courses and workshops, and maintains a library with a collection of original titles in Korean and translations.
Another free stop is Universo KFood, located in the basement of Shopping Eldorado (Avenida Rebouças, 3970). Through October 31, this pop-up event lets you explore South Korean cuisine and discover the favorite dishes of K-pop stars.
Sing along to your favorite BTS songs in Bom Retiro!
In the downtown area, the Bom Retiro neighborhood is home to the best shops for K-drama fans. The K Square shopping center (Rua Guarani, 266), for example, features stationery stores, K-beauty cosmetics, and a variety of licensed products from South Korean artists.
To sample authentic cuisine, the restaurant Uri Omma Kimchi (Rua Três Rios, 244) stands out for its traditional recipe for spicy, fermented Swiss chard. The menu attracts fans by offering several variations of the dish, including what is said to be J-Hope’s favorite.
The neighborhood tour ends at Wa! Bar (Rua Prates, 613). The venue offers private karaoke rooms where small groups gather to sing Korean pop hits. This way, you can enjoy the best of K-pop in São Paulo without breaking the bank!
Editor’s note: Article written in collaboration with Pryscila Carmo, video producer at São Paulo Secreto.
