July is synonymous with vacation for many people. We at São Paulo Secreto have already shared tips for kids to enjoy their time off, but now it’s time to list the best activities for adults on vacation in São Paulo, too! After all , the capital of São Paulo is full of must-see attractions and activities for all ages. Mark your calendar:
What to do during your vacation in São Paulo?
Dopamine Land
Don’t miss this one-of-a-kind multisensory experience in Brazil, featuring interactive environments that stimulate the senses and creativity. “Dopamine Land” offers more than 10 themed rooms designed to activate your “happiness hormone,” such as pillow fights and a ball pit. Fun for all ages!
📅 Various dates!
🎫 Starting at R$50, available here
📍 Eldorado Mall: Avenida Rebouças, 3,970 – Pinheiros
Smithsonian Journey Through the Cosmos: An Immersive Experience
Combining authentic science, cutting-edge technology, and cinematic storytelling, the experience transforms real astronomical data into a space journey where the audience can operate powerful telescopes, feel the vibrations of gigantic solar flares, and even explore exotic exoplanets covered in diamonds.
📅 Various dates!
🎫 Starting at R$36, available here
📍 Fever Hub São Paulo: Avenida Major Sylvio de Magalhães Padilha, 16741 – Vila Andrade
Exhibition: “Território de Passagem” – Ruchita
Comprising eight works produced between 2017 and 2025, the exhibition occupies the Maureen Bisilliat Gallery with an immersive, non-linear concept that combines video art and photographic series.
Divided into two curatorial themes (“The Unfinished Body” and “The Body Is Time”), the installations explore the profound and existential relationships between the body, time, and memory.
📅 July 11–August 24
🎫 Free
📍 São Paulo Museum of Image and Sound – Maureen Bisilliat Space: Avenida Europa, 158 – Jardim Europa
108th São Vito Festival
Considered one of the largest Italian festivals in Brazil, the event offers a unique cultural immersion through a hearty menu and live entertainment.
Split between the food court and the cafeteria, the venue is the perfect setting for anyone looking for fun and great food on winter weekends.
📅 Through July 12
🎫 Starting at R$10
📍 São Vito Mártir Charitable Association: Rua Fernandes Silva, 96 (Cantina) and Rua Polignano a Mare, 255 (Food Court) – Brás
Workshop | Self-Portrait
Based on observations of works related to the representation of the human figure in the exhibition “Pinacoteca: Collection,” this activity invites the public to let their creativity run wild.
Participants are encouraged to create their own self-portraits using the collage technique, fostering artistic and fun reflection. To participate, simply pick up a ticket 30 minutes in advance directly at the meeting point.
📅 July 6–29
🎫 Starting at R$22.50
📍 Pinacoteca Luz (Courtyard 1 – Ground Floor): Praça da Luz, 2 – Luz
Exhibition “Eu Persigo São Paulo” – Mário and the City
The exhibition explores Mário de Andrade’s deep connection to the capital of São Paulo, revealing how the city served as a true field of poetic, emotional, and existential exploration in his work.
Inspired by a famous reflection by the author—which was even set to music by Itamar Assumpção—the exhibition invites the public to “follow” São Paulo through the writer’s voice and the paths he traveled, passing through landmark locations that shaped his journey and his life.
📅 Through December 31
🎫 Free
📍 Casa Mário de Andrade: Rua Lopes Chaves, 546 – Barra Funda
HOLIDAY SPECIAL | Science Theater Festival
The Scientific Theater Festival presents different forms of science outreach through the performing arts, inviting the public to explore topics in physics, chemistry, and environmental issues in interactive shows accessible to all ages.
📅 July 18
🎫 Free
📍 Principia Institute Digital Dome: Rua Pamplona, 145 – Cerqueira César
Brazilian Cinema in the 21st Century
The public will be able to watch acclaimed fiction films, animations, and documentaries— such as *City of God*, *7 Heads*, *The Sound Around Us*, and *What Time Will She Come Back?* —which highlight the country’s regional diversity and the technological transition in the audiovisual sector.
In addition to the screenings, the event features a four-class in-person and online course taught by industry experts, who will discuss topics ranging from contemporary aesthetics to the challenges of distribution and regulation in the film market.
♿ Accessible venue: online classes streamed live on YouTube with accessibility in Brazilian Sign Language (Libras)
📅 July 2–11
🎫 Free
📍 Cinemateca Brasileira: Largo Senador Raul Cardoso, 207 – Vila Clementino
Player 1
More than just a retrospective of hardware and generations of consoles, the exhibition reveals how video games have spanned different eras, transforming behaviors, creating close-knit communities, and directly influencing popular culture on a global scale.
📅 Through September 20
🎫 Starting at R$22.50
📍 The Farol Santander: Rua João Brícola, 24 – Historic Center
Vacation at Sabina
Visitors can enjoy incredible attractions such as penguin feedings, creative workshops, the exciting Science Show, mini-courses for budding scientists, and special sessions at the Planetarium.
In addition, the venue features activities like Sabinerds, PraçaTempo, and a fascinating temporary exhibition , making it the ideal outing to bring the family together and enjoy days filled with learning, imagination, and adventure.
📅 July 4–31
🎫 Starting at R$20
📍 Sabina Escola Parque do Conhecimento: Rua Juquiá, s/n – Vila Eldizia, Santo André
Modern Italy Festival
The festival offers a complete cultural immersion, including the traditional grape stomp, folk dance performances ( tarantella), and shows by modern bands.
The open-air food court promises to satisfy every palate with dishes like carbonara, Tuscan schiacciata, artisanal pasta and pizza, as well as classic desserts such as cannoli and Sicilian lemon gelato .
The event also features the Gluten-Free Fair, as well as a section with vegan options.
📅 July 11 and 12
🎫 Free
📍 Memorial da América Latina: Avenida Mário de Andrade, 664 – Barra Funda
Mooca Pizza
To celebrate Pizza Day in style, one of the world’s best pizzerias—according to the50 Top Pizza guide —has organized a special charity event.
On the 12th, the restaurant is organizing a charity drive in partnership with the Rizomas Institute: all proceeds from the sale of the Margherita pizza — whether eaten in the restaurant or ordered for delivery—will be donated to support the education of socially vulnerable children and teenagers in Capão Redondo.
📅 July 12
🎫 Free
📍 2 Units + Pizza da Mooca: Rua João Moura, 529 – Pinheiros
Enjoy the July Festivals in São Paulo
The July festival season is still in full swing! Check out our updated list here with the schedule of the main festivals taking place this month and on weekends in São Paulo.
Plays in São Paulo
How about enjoying your vacation by catching the shows currently playing in São Paulo? The capital offers a diverse lineup of dramas, comedies, and autobiographical plays at affordable prices, in theaters throughout the city. Check out a guide to plays currently running in São Paulo in this article!
