July is synonymous with vacation for many people. We at São Paulo Secreto have already provided tips for children to enjoy their time off, but now it’s time to list the best vacation plans for adults in SP too! After all, São Paulo is full of unmissable plans and tours for all ages. Mark your calendars:
What to do on vacation in SP?
Pixar World
Don’t miss the immersive Pixar World exhibition, which brings the magical universe of animated films to São Paulo! Walk through interactive sets from iconic films such as Toy Story, Life is a Party, Cars and The Incredibles. The experience is ideal for fans of all ages, with sensory experiences and an exclusive store for those who love Disney Pixar characters.
📅 Various dates!
🎫 From R$48, available here
📍 Shopping Center Norte: Avenida Otto Baumgart, 245 – Vila Guilherme
Andy Warhol: Pop Art!
The capital of São Paulo is hosting the largest Andy Warhol exhibition ever held in Brazil, with more than 600 original works! Take a closer look at paintings, sculptures, photographs and films by the “Prince of Pop Art”, including several pieces never seen in Brazil before. If you like art, there’s no better way to enjoy your vacation in SP!
📅 Various dates!
🎫 From R$25, available here
📍 Museum of Brazilian Art (MAB FAAP): Rua Alagoas, 903 – Higienópolis
Visualfarm Gymnasium: Leonardo da Vinci
Visualfarm Gymnasium opens its space with an unmissable experience about Leonardo da Vinci! Get ready to embark on a sensory journey through the life and work of the Renaissance genius, with multimedia environments and replicas of iconic inventions. In addition, a projection dome for audiovisual experiences makes the environment even more incredible and immersive!
📅 Various dates!
🎫 From R$30, available here
📍 Visualfarm Gymnasium: Praça Olavo Bilac, 38 – Campos Elíseos
Dopamine Land
Don’t miss this multi-sensory experience, a first in Brazil, with interactive environments that stimulate the senses and creativity. “Dopamine Land” features more than 10 themed rooms that seek to activate your “happiness hormone”, such as pillow wars and ball pools. Fun for all ages!
📅 Various dates!
🎫 From R$65, available here
📍 Shopping Eldorado: Avenida Rebouças, 3.970 – Pinheiros
Japan on Screen
The exhibition celebrates 130 years of Japanese cinema in Brazil, showing 22 classic and contemporary films. Take advantage of your vacation to immerse yourself in Asian culture through affordable screenings in SP, ideal for getting to know Japan’s seventh art better.
📅 Until 31/07 | Wednesday to Monday, 9am to 8pm
🎫 Free tickets available 1 hour before each screening
📍 CCBB: Rua Álvares Penteado, 112 – Historic Center

Japan Festival
Here comes the 26th edition of the Japan Festival, which celebrates Japanese culture with attractions for all ages! The event features folk dance performances, typical cuisine, workshops, competitions and more! In addition, taiko performances, a Yosakoi parade and cosplay promote Brazil-Japan cultural exchange.
📅 11 a 13/07
🎫 From R$35
📍 São Paulo Expo: Rodovia dos Imigrantes, km 1,5 – Jabaquara

Campos do Jordão Winter Festival
The largest classical music festival in Latin America offers free concerts in Campos do Jordão and São Paulo, with renowned orchestras, chamber groups and dance attractions. The São Paulo program takes place in four locations in São Paulo, making it a good idea for those looking for a cultural attraction to enjoy during the vacations.
📅 Until 03/08
🎫 Free tickets available 1 hour before each concert
📍 Sala São Paulo, Sala do Coro, Estação Motiva Cultural and Instituto Mackenzie

Universo K-Food Brasil
The festival brings a little piece of Korea to São Paulo, with dozens of Korean products new to Brazil. In addition, the event will have games, cooking classes and a photo booth, bringing fun for the whole family!
📅 Until 01/08 | Tuesday to Sunday
🎫 Free of charge
📍 Korean Cultural Center: Avenida Paulista, 460 – Bela Vista
Free walks along Paulista Avenue
Paulista Bike Tour
Enjoy a cultural and sporting experience that combines cycling with discovering the icons of Avenida Paulista. The route passes iconic sites such as MASP, Conjunto Nacional and Sesc Avenida Paulista, immersing you in the city’s history. A sure-fire tip for friends and families looking for outdoor leisure during the vacations!
📅 Every Sunday at 9am, 10.30am, 12pm and 1.30pm
🎫 Coupon available for free in the shopping app | With a donation of 2kg of non-perishable food for the NGO Nabem
📍 Top Center Shopping main entrance: Avenda Paulista, 854 – Bela Vista
Walking Tour “#APaulistaéTop”
This guided tour takes in the main historical and cultural landmarks of Avenida Paulista. In the company of an expert, you’ll learn about the curiosities and architectural details of places like Casa das Rosas, Japan House and the Santa Catarina Hospital Chapel.
📅 20/07, at 9:45 a.m.
🎫 Coupon available for free in the shopping app
📍 Casa das Rosas: Avenida Paulista, 37 – Bela Vista

Theater plays in São Paulo
How about making the most of your vacation by seeing the plays on in São Paulo? The capital offers a diverse program of dramas, comedies and autofictions at affordable prices, in theaters all over the city. Check out a guide to plays on in São Paulo in this article!

Exhibitions in São Paulo
The capital is full of contemporary art, photography, design and history exhibitions in museums and cultural spaces! It’s your chance to immerse yourself in creative and reflective universes, with options for all tastes, many with free admission. Click here to see our exhibition guide!

Manden Baobá
How about getting to know the gastronomy of Africa on your vacation? Manden Baobá is an African cuisine restaurant with typical dishes from more than 50 countries, including Nigeria, Angola and South Africa. The big star there is the baobab, also known as the “tree of life”, whose fruit is used in the restaurant’s dishes, drinks and juices.
📍 Rua Harmonia, 321 – Vila Madalena
