Did you know you can visit a sea turtle sanctuary on the São Paulo coast? The Tamar Project in Ubatuba is one of the most enchanting—and environmentally vital—tours along the São Paulo coast, teaching visitors about the life and conservation of these fascinating animals.
In addition to its scientific importance, the initiative has also transformed the lives of the local caiçara community. For this reason, the project is a great example of how responsible tourism can go hand in hand with nature conservation. Discover the history of the only Tamar Project base in São Paulo and learn how to plan your visit!
The history of marine conservation in São Paulo
The history of sea turtle conservation began in 1980, when Tamar started monitoring the country’s main nesting beaches. Initially, the focus was on preserving the nests and females. However , researchers soon realized that it was also necessary to care for the growing hatchlings, as many approach the coast to feed and end up being accidentally caught by fishermen.
Thus, in 1991, the Ubatuba center was inaugurated: the first one dedicated entirely to the conservation of sea turtles. The team strategically set up shop near a fishing village, where many viewed the animals as “competition” for their livelihood.
From there, the project launched an awareness campaign to reduce turtle mortality, turning former rivals into allies in conservation. And the effort paid off: in 35 years of operation in the city, more than 12,700 turtles have returned to the sea after accidentally getting caught in fishing nets.
In addition to saving lives, the foundation has generated new sources of income for the local population. Beyond fishing, many caiçaras are now part of Tamar’s staff or work directly in ecotourism.
Visit the Tamar Project in Ubatuba and support the cause!
The Tamar Project Visitor Center is located at Rua Antônio Atanázio, 273, in a central area of Ubatuba. The center is open Thursday through Tuesday, from 10 a.m. to 5 p.m., with tickets starting at R$ 22.
During the tour, you’ll visit aquariums and tanks housing animals in recovery. But rest assured: as soon as they’re healthy, the turtles will be released back into the sea!
Another must-see attraction is the Caiçara Museum, which preserves local history, and you can participate in the “Biologist for a Day” activity by appointment. Check out more information on the foundation’s official website.