The beaches of Ubatuba are among the favorites of São Paulo residents, but Praia da Fazenda has just raised the region’s profile to international levels. After all, the British magazine National Geographic Traveller ( NGT) has chosen this little corner of the coast as the 5th best beach in Brazil.
The publication highlights the tranquil atmosphere and unspoiled landscape, which allow for a deep connection with nature. These are some of the characteristics that have transformed Praia da Fazenda in Ubatuba into a symbol of responsible tourism, attracting those seeking rest and contemplation.
Photo: Deyves Martins/Wikimedia Commons
Why did Praia da Fazenda come to the attention of National Geographic Traveler?
NGT’s choice was no accident. The magazine is one of the most respected in the world, producing content on destinations that combine culture, natural beauty, and unique experiences. In its guide to the best beaches in Brazil, the British describe Praia da Fazenda as a “picturesque bay” between Ubatuba and Paraty (RJ), where the waters of the Picinguaba River meet the sea.
This paradisiacal stretch of coastline is located within the Serra do Mar State Park(Picinguaba Nucleus), which guarantees its preservation. It has more than 3 kilometers of coastline, with calm seas, compact sand, and practically no buildings around.
It is not uncommon for visitors to find themselves alone on the beach, which reinforces the atmosphere of a private paradise. It is a perfect setting for swimming, sand sports, or light water activities such as stand-up paddleboarding and kayaking.
Photo: Deyves Martins/Wikimedia Commons
How to visit (and preserve) this paradise in Ubatuba
Praia da Fazenda is located north of Ubatuba, 37 kilometers from the city center — about 270 kilometers from São Paulo. The main access is via the Rio-Santos highway, which leads to the park headquarters, where there is a parking lot with limited spaces. From there, visitors walk to the beach.
This access control keeps the beach as a quiet and isolated refuge, protecting it from the impacts of mass tourism. In addition, beachgoers must follow some rules to keep this ecosystem preserved. It is prohibited to:
- Lighting fires or using barbecues;
- Using sound equipment;
- Feeding wild animals;
- Leaving trash behind.
Although simple, these rules ensure that Praia da Fazenda remains one of the best beaches in Brazil and one of the best-preserved natural treasures on the São Paulo coast. Finally, remember to bring everything you need, from water and snacks to sunscreen, as there are no facilities nearby.
Photo: Marco Mello/Wikimedia Commons