On June 27, Sesc Belenzinho will host a field trip to Holambra, known as the city of flowers. Sesc’s Social Tourism program aims to make leisure activities more accessible. The itinerary includes bus transportation, meals, and the services of a certified guide throughout the tour.
In the metropolitan region of Campinas, 120 kilometers from the capital, Holambra symbolizes a colony of Dutch immigrants. It was founded around 1948, after World War II. The name itself reflects this, as it is a combination of “Holland + America + Brazil.”
Over time, the city gained notoriety for its thriving trade and cultivation of flowers and ornamental plants. It is one of Brazil’s largest hubs in the industry and has already earned the official title of National Capital of Flowers.
Thus, combining the local quality of life with architecture heavily influenced by Dutch design, Holambra has become one of São Paulo’s major tourist destinations.
How do I sign up for the Sesc Belenzinho tour to Holambra?
For highly sought-after tours like Holambra, SESC generally uses an onlineregistration system with a lottery for spots. Prices vary depending on the type of membership, with R$ 250 for full members and R$ 375 payable in up to 8 installments for non-members.
Children up to six years old are free, while participants between seven and twelve years old receive a 50% discount. Registration follows the schedule already announced by Sesc:
Registration: Opens at 2:00 PM on May 5 and closes at 2:00 PM on May 7;
Drawing and results on the Portal: at 6:00 p.m. on May 8;
Payment must be made in person at the Sesc Belenzinho Service Center from May 9 to 14. However, you must make aprior reservation via the app or the Sesc SP Portal.
After this period, if there are still openings, a second call will be made starting May 15 to fill the remaining spots.
The tour itinerary
Departing from Sesc Belenzinho at 7:30 a.m., the itinerary includes a first stop at the Holambra Tourist Portal. Next, a visit to Macena Flores, where visitors can explore the fields and meet the growers. In addition to seeing the greenhouses up close, visitors can purchase flowers, seedlings, or decorative items.
At 12 p.m. , lunch at Amsterdam Restaurant is included in the tour, followed by a visit to Sítio Joeljer. Known as a haven for artisanal flavors, the farm produces artisanal peppers. In addition to tastings, it offers the opportunity to purchase products.
The itinerary ends with a walk through downtown, heading to the famous Moinho dos Povos Unidos, considered the tallest traditional grain mill in Latin America. It is also one of Holambra’s main landmarks. The final stop is at the Garden Center, where , at 5:30 p.m., the group will depart the city for Sesc Belenzinho. The estimated arrival time is 7:00 p.m.