Known as the “paradise far from the coast,” Rifaina is a true hidden gem in the interior of São Paulo. Located in the northeast of the state, on the border with Minas Gerais, the city offers much more than your typical vacation. That’s why we’re now sharing what to do in Rifaina, including nature, a freshwater beach, and even underwater tourism!
The town is 465 km from the capital of São Paulo, about 5 hours and 30 minutes by car. Despite the distance, the trip is worth it for its extraordinary attractions, such as JaguaraLake. Formed in 1970 by the damming of the Rio Grande, it holds the iconic submerged city of Rifaina!

Rifaina Beach: sun, crystal-clear waters, and boat tours
For those who want to relax by the water, Rifaina Beach is the perfect spot. It features 1.5 kilometers of shoreline, with kiosks and piers ideal for enjoying sunny days. In addition, the beach is a gathering spot for water sports enthusiasts, offering activities such as kayaking, stand-up paddleboarding, jet skiing, and motorboat tours.
If you’re not into water-based tourism, that’s okay: the city also offers options on dry land. You can take leisurelyhikes through the Cerrado and Atlantic Forest vegetation, take in the view of Jaguara Lake from the Mirante do Bálsamo lookout, or go birdwatching at Geraldo Jorge Ecological Park, for example. Not to mention all the waterfalls and cycling routes in the region!

Discover the fascinating submerged city of Rifaina
The destination’s most unique attraction lies in the depths of Lake Jaguara. The creation of the dam for power generation also led to the emergence of a submerged city in Rifaina, complete with houses, bridges, railroad tracks, and even a 2-meter-tall, 200-kilo statue of Christ.
The town has since become a hub for underwater exploration, attracting divers of all skill levels. To make the most of the experience, the best tip is to visit Rifaina during the dry season (between May and November), when visibility can reach up to 20 meters.
For those who prioritize sunbathing and waterside sports, we recommend traveling during the warmer months ( between December and March). Regardless of the season, Rifaina’s charms guarantee an unforgettable trip through the São Paulo countryside.
