You probably know the old Mastercard slogan, which said that certain things are “priceless”. Well, in São Paulo, the catchphrase has been given a new twist, turning into an unmissable gastronomic experience. We’re talking about Espaço Priceless – priceless, in literal translation.
Since its opening in 2021, Priceless has established itself as a hub of São Paulo’s nightlife, inviting the public to explore the diversity of Brazil through its cuisine. All this while at the top of Shopping Light, a historic building from 1929.
Have you ever been to the trendiest rooftop in the Historic Center?
The space is sponsored by Mastercard and houses a restaurant, bar and space for artistic interventions, as well as a rooftop with a privileged view of the Municipal Theater. Each room has been given a name that mixes Brazilian references with natural or urban elements from São Paulo, highlighting São Paulo’ s diversity.
- NOTIÊ (NOITE + TIÊ): the restaurant has been given a name that combines the bustle of São Paulo’s nightlife with the bird symbolizing the Atlantic Forest. The kitchen is run by chef Onildo Rocha, who creates 5-, 8- or 12-course menus inspired by Brazilian biomes.
- ABARU (ABAPURU + JURIVIARA): one of Brazil’s most iconic works of art meets the delicacy of the little bird to name the bar. The modern and creative atmosphere is ideal for trying classic or signature cocktails inspired by tropical flavors.
- BOTÂMA (JARDIM BOTÂNICO + IPÊ AMARELO): the rooftop has a name that combines colors and nature. The view of the historic buildings in the center is breathtaking, making it one of the city’s most popular attractions.
- ATEVÍ (ANHANGABAÚ + BEM-TE-VI): nothing better to represent São Paulo than the name of the space for artistic interventions. The environment mixes art, technology and creativity, with works by Brazilian and international artists.
Notiê by Priceless is featured in the MICHELIN Guide
Priceless is not only popular with São Paulo residents, but also with the specialized public. After all, the Notiê restaurant is one of the MICHELIN Guide‘s recommendations in São Paulo, receiving praise from some of the world’s most renowned food critics.
According to MICHELIN, Paraíba chef Onildo Rocha surprises with his use of ingredients native to Brazil, creating “combinations that result in intense and striking dishes”. In other words, it’s the best option for those who want to explore various Brazilian flavors in one place.
For those who want to try it out, Espaço Priceless is open through Shopping Light until 9pm (or 5pm on Sundays). But for an even better experience, enter viaRua Formosa , 157, in the basement of Shopping Light. Just follow the orange tube portal and voilà: a unique experience awaits you!
