New Year’s Eve in São Paulo has already been confirmed: New Year’s Eve at Paulista 2025! Bringing together a star-studded musical cast and themed scenery inspired by literature, the program promises an unforgettable New Year‘s Eve!
Organized annually by the City Hall, the party takes place in the heart of Avenida Paulista and brings together millions of people, including tourists. With free admission, the program starts at 4:30 p.m. on December 31st and continues until 4:10 a.m. on January 1st.
So, check out the details of the party celebrating the arrival of the new year and officially opening the calendar of celebrations for the city’s 471st anniversary.
New Year’s Eve at Paulista 2025 is one of the highlights of the year
The main stage, 32 meters wide and 22 meters high, is being set up between Haddock Lobo and Bela Cintra. The idea, according to Gustavo Pires, president of SPTuris, is to make New Year’s Eve in Paulista like the big international concerts, but free and accessible to everyone.
Musical diversity is one of the strengths of this edition. This is because the public will be able to enjoy everything from gospel to funk with artists such as Gloria Groove, Bruno and Marrone, MC Livinho, Renascer Praise and many more!
The set design for New Year’s Eve at Paulista 2025 also promises to surprise. Inspired by literature, giant books and phrases alluding to the city of São Paulo will create a unique setting.
Large screens distributed along the avenue will also ensure that everyone can take part in the party, even if they are far from the stage. In addition, to prioritize the well-being of the elderly, people with ASD and pets, the party will replace the traditional noisy fireworks with solutions that produce as little noise as possible.
Another advantage: the buses will be free throughout the New Year’s Eve party. This will make it easier for the public to get to and from the party, without worrying about extra costs or traffic jams.
Complete program
With a diverse line-up, themed scenography and free transportation, New Year’s Eve at Paulista 2025 has established itself as one of the main New Year’s Eve events in the country. So, check out the full program and get ready to celebrate the new year in style:
- 16:30 – Stage Opening
- 17h00 – Renascer Praise and Thalles Roberto
- 18h40 – Roberta Miranda
- 20h10 – Gloria Groove
- 22h30 – Bruno e Marrone (Countdown)
- 01h00 – MC Livinho
- 03h10 – Junior Lima
- 04h10 – Mocidade Alegre Samba School
- During the breaks: DJ Vivian Marques and DJ Gugu Reis