Artificial intelligence has evolved from a futuristic promise into an everyday tool, both in our personal and professional lives. That’s why we’re now offering a golden opportunity for anyone who wants to master the subject: the University of São Paulo (USP) is announcing “Fundamentals of Generative Artificial Intelligence in Marketing,” a free AI course focused on practical applications for the job market.
The initiative aims to democratize access to knowledge about this new technology. That’s why you don’t need to be affiliated with the institution to take this course at USP. Anyone can sign up!

Learn more about USP’s “Fundamentals of Generative Artificial Intelligence in Marketing” course
Developed by the School of Economics, Business Administration, Accounting, and Actuarial Science (FEA), this AI course at USP covers the practical use of tools such as ChatGPT and Midjourney. During the sessions, students learn the fundamentals of the technology and how to use it to produce content, images, campaigns, and digital strategies.
With the advancement of artificial intelligence in the job market, the course represents a major advantage on your resume. Additionally, upon completion, participants receive a certificate of completion from USP, one of the largest universities in the country.

How do you sign up for this free AI course?
You don’t need a college degree or prior experience to take this course at USP—all you need is a desire to learn! Registration opens on October 23 on the university’s official platform and runs through December 8. However, there are only 5,000 spots available for professionals and students from across the country, and they will be filled on a first-come, first-served basis. So don’t wait to sign up!
The course will be held online, welcoming participants from São Paulo as well as other cities and states. Classes will take place from November 1 to December 21, every Wednesday, from 6:00 p.m. to 10:00 p.m. So, get organized to secure a spot and become an expert in artificial intelligence, opening new doors to the job market.
