The best gift for any child is having fun, isn’t it? So, how about celebrating Children’s Day by playing alongside your little one? With that in mind, we’ve selected outings for all ages to enjoy this October 12.
What to Do on Children’s Day?
Dopamine Land
How about exploring an interactive journey that stimulates all the senses with vibrant settings, pillow fights, games, lights, and environments that spark the imagination? The goal of this multisensory experience is to trigger dopamine—the “happiness hormone”—and provide unforgettable moments for all ages.
Tarsila’s Brazil
With 14 interactive environments and 70 works in digital and audiovisual formats, the exhibition features 360° projections, scenic installations, and an original soundtrack by BaianaSystem featuring Tom Zé. Visitors can immerse themselves in rooms dedicated to iconic paintings such as *Abaporu*, *Operários* , and *Antropofagia*.
♿ Accessible venue (features audio, audio description, videos in Brazilian Sign Language with captions, and texts accompanied by images)
🎫 Starting at R$ 60 (In celebration of this month’s special dates, children up to age 6 get in free on weekdays, and teachers pay half price on October 15)
📍Nubank Arte Lab (Conjunto Nacional): Avenida Paulista, 2073 – 1st floor – Bela Vista
Chora & Rebola Kids – Children’s Day Special
The Chorões da Pisadinha street band presents the free Chora & Rebola Kids edition to get the new generation dancing to the biggest rock hits of the 2000s to the beat of piseiro.
The special program to celebrate Children’s Day at the Oswald de Andrade Cultural Complex features a collaborative mural, toy guitar customization, inflatable toys, face painting, and the interactive workshop “From the Studio to the Stage, ” where kids learn the basics of mixing.
📅 October 10, 2026
🎫 Free
📍 Oswald de Andrade Cultural Complex: Rua Três Rios, 363 – Bom Retiro
Festival of Colors at Morumbi Town Shopping
Morumbi Town Shopping celebrates Children’s Day with another edition of the Festival of Colors, an entire afternoon filled with free activities and entertainment for the whole family to enjoy. The event features games, obstacle courses, creative drawing and painting workshops on the collective mural “The World I Want,” children’s shows with a DJ, magic shows, and circus performances.
📅 October 10, 2026
🎫 Free (upon redeeming a coupon via the Morumbi Town app)
📍 Morumbi Town Shopping (Varanda – 2nd floor): Avenida Giovanni Gronchi, 5930 – Vila Andrade
Children’s Week at Pátio Higienópolis
Young audiences can follow the stories *How to Catch a Mermaid* and *How to Catch a Monster*, by Adam Wallace and Andy Elkerton, in a performance full of humor, rhymes, audio, and engaging costumes that explore values such as friendship and courage. Immediately after the show, children participate in a creative workshop to paint and personalize their own canvases with crayons and markers.
📅 October 17, 2026
🎫 Free
📍 Pátio Higienópolis Mall (Terraço do Pátio – Terrace Level): Avenida Higienópolis, 618 – Higienópolis
Korean Festival – Flavors and Lights of Korea
This free event transports families directly to South Korea with thousands of decorative lanterns, a market featuring traditional products, calligraphy workshops , traditional attire (hanbok), and a food court filled with delicacies such as tteokbokki, corn dogs, and mandu.
The lineup includes a performance by the K-pop Guerreiras, covers of famous groups, Brazil’s biggest Random Play Dance featuring a BTS special, and even a ticket giveaway.
📅 October 10–12, 2026
🎫 Free admission
📍 Latin American Memorial: Avenida Mário de Andrade, 664 – Barra Funda
Muti Randolph + MAOTIK Journey – Brazil Meets France
The Nubank Arte Lab brings together Brazilian artist Muti Randolph and French artist MAOTIK for the first time in an immersive and interactive experience that combines digital art, light, and contemporary technology at the Conjunto Nacional.
The journey, divided into two areas, features the installations “Perspectra ” and “Inner Life,” where motion sensors capture visitors’ movements in real time, transforming walls and floors into living, ever-evolving digital landscapes.
🎫 Starting at R$ 20
📍 Nubank Arte Lab (Conjunto Nacional): Avenida Paulista, 2073 – 1st floor – Bela Vista
Circo da Imaginação at Clube Atlético Juventus
Clube Atlético Juventus is hosting the Circo da Imaginação, a major children’s festival that transforms Praça do Juventus into a hub for recreation and socializing to celebrate Children’s Day.
The event features a diverse, simultaneous program combining workshops, artistic performances, circus experiences, as well as an exhibitors’ fair and a food court with a variety of dining options.
📅 October 11, 2026
📍 Clube Atlético Juventus (Praça do Juventus): Rua Comendador Roberto Ugolini, 20 – Mooca
Children’s Day Festival at the Museum of the Portuguese Language
The museum celebrates Children’s Day with a full day of playful and cultural attractions for all ages, including sensory installations by Crialudis featuring tunnels and build-your-own games, the cultural workshop “Games of the Guarani Mbya People, ” a musical performance by Duo Badulaque, and guided tours of the historic building with frottage notebooks. Families can also take the opportunity to check out the temporary exhibition “Luz da Língua” and the museum’s main exhibition
📅 October 10, 2026
🎫 Free (Activities in the Courtyard and Lobby B are free; admission to exhibitions is up to R$ 25, with free admission for children 7 and under)
📍 Museum of the Portuguese Language: Praça da Luz, s/n – Luz
Children’s Programming at Mais Shopping
Mais Shopping is hosting an afternoon full of fun and entertainment on the Santo Amaro floor for families to enjoy in the South Zone. Children can participate in group recreational activities and have fun with personalized face-painting sessions to get into the spirit of the festivities.
📅 October 10, 2026, to October 10, 2026
🎫 Free
📍 Mais Shopping (JF Alianças Kiosk – Santo Amaro Floor): Rua Amador Bueno, 229 – Santo Amaro
Miró: Master of Forms
FAAP’s Museum of Brazilian Art is hosting the exhibition “Miró: Master of Forms,” a unique opportunity to delve deeper into the work of the celebrated Spanish artist Joan Miró.
The exhibition brings together more than 100 original works, including paintings, sculptures, engravings, tapestries, photographs, and historical documents that span various phases of her artistic career, featuring pieces never before seen in Brazil and some that are leaving Spain for the first time.
🎫 Starting at R$ 25
📍 MAB FAAP – Museum of Brazilian Art: Rua Alagoas, 903 – Higienópolis
Teenage Mutant Ninja Turtles Pizzeria
The space perfectly recreates the legendary hideout in New York’s sewers, featuring pipes, neon lights, graffiti, and Instagram-worthy spots where kids can take photos. In addition to the cinematic setting, the venue features a game area with classic arcade machines from the franchise and a menu of artisanal pizzas inspired by the fun combinations Michelangelo loves to order.
📍 Teenage Mutant Ninja Turtles Pizzeria: Avenida Paulista, 967 – Bela Vista
KidZhouse at Roda Rico
Roda Rico is hosting a special free program from KidZhouse to celebrate Children’s Day with musical performances, FitDance Kids, storytelling, a ball pit, inflatable toys, and recreational scavenger hunts.
In addition to the free outdoor activities, families can also purchase separate tickets to ride the largest Ferris wheel in Latin America and participate in an exclusive meet-and-greet with beloved characters such as SpongeBob, Paw Patrol, the Teenage Mutant Ninja Turtles, and the Smurfs.
📅 October 10–12, 2026
🎫 Free (Roda Rico ride with character meet-and-greets starting at R$ 39.99)
📍 Roda Rico (Cândido Portinari Park / Villa-Lobos): Avenida Queiroz Filho, 1365 – Vila Hamburguesa
Walking Tour – Children’s Month and Halloween Special at Shopping Light
The Shopping Light Walking Tour offers a free and fun walk through downtown São Paulo, featuring a tour that combines history, architecture, and fantasy for the whole family. With two special editions in October, the event will feature a Halloween-themed recreational tour on the 11th, geared toward children.
📅October 11–25, 2026
🎫 Free
📍 Shopping Light (Meeting Point: Event Plaza – Ground Floor): Rua Formosa, 157 – Downtown
15th 3M Art Exhibition – The City of Children
With the theme “The City of Children, ” the 15th 3M Art Exhibition transforms Villa-Lobos Park into a realm of imagination, movement, and community, featuring six interactive and original installations by artists from all over Brazil.
In the exhibition, the world of childhood takes center stage, inviting children and adults to play and explore together through swings made of suspended school desks, slides connected by nets, mirrored spaces for hiding, and even a suspended house with a table for gatherings.
📅 September 13–October 12, 2026
🎫 Free
📍 Villa-Lobos Park: Avenida Professor Fonseca Rodrigues, 2001 – Alto de Pinheiros
Children’s Day at Ibirapuera Park
Ibirapuera Park has put together an itinerary packed with outdoor recreation and culture to celebrate Children’s Day. Visitors can enjoy free options such as accessible playgrounds, ten sports courts open to the public, a bike lane, a skatepark, picnic areas, and the Bosque da Leitura.
For those seeking a unique experience, the Planetarium offers a special journey through the city’s night sky with educational and interactive sessions.
♿ Accessible venue (Playgrounds with accessible facilities, including adapted play equipment, tactile paving, and gently sloping ramps)
📅October 13–12, 2026
🎫 Free
📍 Ibirapuera Park: Avenida Pedro Álvares Cabral, s/n – Vila Mariana
Circo Luz – October Schedule
Circo Luz, the cultural center of the Luz Institute for Culture and Human Rights, presents a free cultural program throughout the month of October in the Bom Retiro neighborhood, bringing together circus, theater, music, clowning, and performances under a permanent big top.
Highlights include a special celebration for Children’s Day on the 11th, featuring performances, live music shows, and a variety of attractions such as circus acts and children’s storytime.
📅October 9–31, 2026
🎫 Free
📍 Circo Luz – TUOV Headquarters: Rua Newton Prado, 766 – Bom Retiro
Bluey Live – Family Fun!
The official show featuring the beloved puppy Bluey returns to São Paulo to transform the stage into a true universe of play and discovery. The attraction offers an immersive experience that transports children and adults into the daily life of the Heeler family, showing how every room in the house can become the setting for fun moments filled with affection and learning.
📅 September 12–November 1, 2026
🎫 Starting at R$ 50
📍 Teatro Claro Mais SP: Rua Olímpíadas, 360 – Shopping Vila Olímpia – 5th floor, Vila Olímpia
SpongeBob Restaurant
“Are you ready, kids? Let’s go, Captain!” This SpongeBob SquarePants burger joint is designed to make you feel like you’re in Bikini Bottom. There, you’ll even find the classic crab burger. The experience is a real treat for kids who love the cartoon.
📍Rua Atílio Innocenti, 53 – Itaim Bibi
Butantan Institute Science Park
The park is located in a 725,000-square-meter green space in the capital’s West Zone. As part of the Butantan Institute, its main attractions include the Biological Museum and the Serpentarium, home to the institute’s famous snakes.
Family at the Park
The now-traditional weekend program “Family in the Park” has just announced a new attraction: Hippo, the tallest inflatable slide in Latin America. Standing 15 meters tall and 55 meters long, the slide even features water on the descent on hot days. In addition, for several years now, São Paulo residents have relied on “Family in the Park” as a fun option for the kids. Now, the event has a new permanent location: Villa-Lobos Park.
Pop Haus
With two locations in the city, Pop Haus specializes in inflatables, including giant play structures and slides. Among the options are interactive science shows, magicians, characters, scavenger hunts, and prizes.
World of Dinosaurs
The attraction at the São Paulo Zoo promises fun for the whole family in a space spanning over 3,000 square meters. Here, animals from the Mesozoic Era share the space with those from the present era, the Cenozoic. Tyrannosaurus rex, pterodactyls, Mamenchisaurus, and others are positioned amid the zoo’s Atlantic Forest.
Marisa Park
With attractions for the whole family, the park features 20 rides. The ones most popular with children are the mini-jump, mini-race track, truck train, and the charming little Volkswagen Beetle. In addition, there’s the traditional carousel that delights both children and adults.
Animal World
With two locations in São Paulo, the Mundo Animal chain is perfect for kids. Featuring elaborate decor and dishes, appetizers, and burgers with names inspired by animals, the restaurant offers little ones an immersive experience in the forest. There’s also Leonel, the mascot who puts on shows throughout the evening.
📍Avenida Professor Luiz Ignácio Anhaia Mello, 4951 – Vila Ema | Avenida Engenheiro Alberto de Zagottis, 833 – Interlagos
Charada Burguer
Although the name refers to the classic Batman villain, Charada Burguer pays homage to the game “Super Mario Bros.” with very colorful decor. The chandeliers, for example, are shaped like the blocks the game’s protagonist must break to collect items.
📍 Avenida Renata, 320 – Vila Formosa | Praça Santo Eduardo, 67 – Vila Maria | Avenida Lins de Vasconcelos, 1771 – Vila Mariana
Number One Burger
Number One Burger features decor entirely inspired by the 1950s. Located in Lapa, this diner takes us on a trip back in time, with decor and dishes inspired by American diners of that era. And to ensure the kids have fun , there are even vintage scooters.
📍Rua Pio XI, 230 – Alto da Lapa
The Circus Bar & Kitchen
Even those who’ve never set foot in a circus ring need to check out The Circus. The meticulously designed space makes full use of the striped pattern so common on circus tents. You’ll also find a popcorn cart and even a magician’s top hat decorating the venue. The snacks also follow the theme, making the entire experience a true spectacle.
📍Rua Itapeti, 319 – Tatuapé
Hello Kitty and Friends in 2D
The world’s first Hello Kitty and Friends 2D restaurant is located in Liberdade. The space belongs to the Eat Asia group —a franchise already known for its Instagram-worthy settings and food shaped like Japan’s most famous kitten. Here, Hello Kitty, My Melody, Chococat, Keroppi, Badtz-Maru, Kuromi, Cinnamoroll, and Little Twin Stars invite adults and children to immerse themselves in the world of comic books.
📍Rua Américo de Campos, 118 – Liberdade
Magic & Witchcraft Snack Bar
If your kids are Harry Potter fans, this experience is for you!“Magia & Bruxaria Lancheria”is a themed snack bar created to offer a special meal to fans of pop culture’s most famous wizard. The experience lasts 2 hours and includes a meal combo, shows, performances, and classes with spell and potion teachers. Everything a Hogwarts student could ask for, right?
📍Espaço Ônix – Avenida Engenheiro Alberto de Zagottis, 853 – Jardim Taquaral
