Christmas is coming to São Paulo! And one of the most traditional attractions of this time of year already has a date set to light up the capital once again: the giant Christmas tree at Villa-Lobos Park will be lit on November 14, with a special performance by Fat Family.
Standing an impressive 55 meters tall, the installation promises to catch the eye of anyone passing through the West Zone. And in 2026, the new attraction will go beyond just lights and decorations: the space will feature a skating rink, interactive experiences, and themed areas for the whole family.
Visitors will be able to visit the attraction through January 3, 2027, as part of the city’s official Christmas program. The event is expected to welcome approximately 1.5 million visitors during the season.

The Villa-Lobos Park Christmas tree will feature a skating rink and immersive experiences
Installed by Coca-Cola FEMSA Brazil, the tree is now in its 10th year and has already become one of the symbols of the holiday season in São Paulo.
In addition to the 55-meter structure and special lighting, visitors will find a series of attractions scattered around the tree.
One of the main new features is the skating rink, which will be open Friday through Sunday, from 10 a.m. to 6 p.m., with tickets available for pickup.
The venue will have 100 pairs of skates available and will provide instructors to assist participants. There will also be two sleds with wheels, designed for people with disabilities or limited mobility.
Those who prefer to keep their feet on the ground can enjoy a free-access track, designed to let them experience the event without having to skate.
The program also includes Christmas-themed displays, interactive elements, photo spots, and areas dedicated to Santa Claus, as well as installations that tell a bit of Coca-Cola’s history.
And the party starts even before December! On November 14, the opening will feature a performance by the group Fat Family, known for hits like “Jeito Sexy” and “Madrugada.”

When should you visit the Christmas tree at Villa-Lobos Park?
📍 Where: Villa-Lobos Park — Av. Prof. Fonseca Rodrigues, 2001, Alto de Pinheiros, São Paulo.
📅 Grand Opening: November 14, 2026, featuring a concert by Fat Family.
🎄 Season: through January 3, 2027.
⛸️ Skating rink: Friday through Sunday, from 10 a.m. to 6 p.m., with tickets available for pickup.
🎟️ Admission: Free admission to view the tree; tickets are required for the skating rink.
Standing 55 meters tall, with illuminated decorations and a special program, the tree promises to once again be one of the most popular backdrops for Christmas photos in São Paulo!