Did you know you can pick strawberries near São Paulo? Just an hour from São Paulo, Sítio Fragole offers visitors the experience of strolling through the strawberry beds, picking the ripest berries, and taking them home. That’s why this attraction in Jundiaí is the ideal destination for connecting with nature without straying too far from the capital of São Paulo.
The idea is simple: spend a morning outdoors among the farm’s orchards, picking fruit straight from the tree. Check out this outing that combines rural scenery, cuisine, and fun for all ages!

Sítio Fragole: Experience the strawberry picking in Jundiaí
The main attraction at Sítio Fragole is the “pick-and-pay” system. Upon arrival, you’ll receive a basket and can explore the farm at your leisure, picking your own strawberries. At the end, the farm weighs the berries and charges by the kilo.
The harvest turns the activity into an immersive experience for the whole family. Children can get a close-up look at how the fruit is grown and understand where it comes from, while adults have the chance to slow down and enjoy a morning outdoors.
The best tip for this outing is to arrive early to secure the best berries, select the reddest ones, and cut them at the stem. That way, you’ll get the tastiest strawberries that last longer!

Colonial-style breakfast, rural tourism, and a family outing!
In addition to the fields, Sítio Fragole offers other rural tourism attractions, such as its famous colonial-style breakfast (R$ 75 per person). That’s why the property guarantees a complete experience: start the day at the table, and then head out to pick strawberries.
This makes the farm a great option for a family outing, whether on a regular weekend or to celebrate a special occasion. However, it’s important to remember that the harvest depends on the weather and fruit availability. So, before leaving home, check Sítio Fragole’s official channels to see if the tour is available.
The harvest costs
📍 Where: Rua Michelin, 142 – Bom Jardim, Jundiaí/SP
📆 When: Saturdays and Sundays, from 8 a.m. to 1 p.m.
🎟️ Pick-your-own price: Adults and teens 12 and older: R$ 75 | Children ages 6–11: R$ 37.50 | Children 5 and under: Free | Bariatric patients: R$ 55
🍓 More information: Learn more on Sítio Fragole’s social media channels
