During the month of July, Universo K-Food Brasil transforms Avenida Paulista into a real little piece of South Korea! The fair brings new Korean food to São Paulo, as well as creative workshops and immersive attractions in Asian culture – all free of charge.
If you’re a fan of gastronomy, pop culture and love exploring new things in São Paulo, Universo K-Food Brasil is a must-see. The Korean fair will immerse the public in the country’s culture, with typical dishes, traditional drinks and products new to Brazil.

Universo K-Food Brasil brings together Korean food and unmissable attractions!
More than just a Korean fair, Universo K-Food Brasil is an opportunity to experience South Korean culture in an accessible and fun way. The event features some of the country’s most iconic dishes, many of which you won’t find anywhere else in the city! For example, snacks that haven’t even been launched in Brazil yet; ramyeon, the Korean ramen; and the typical alcoholic drink soju.
A selection of healthy products includes kombuchas, teas and crispy tofu cookies. In addition, you can try Korean pastes (jang) in the Tasting Zone, and take your favorite products home with you in the convenience store!
But K-Food Universe Brazil is not all about food. The program includes an interactive photo booth, quiz challenges about Korean pop culture and cooking workshops, where you can learn new and tasty recipes!

How to visit?
Universo K-Food Brasil takes place until August 1st at the Korean Cultural Center of Brazil (Avenida Paulista, 460 – Bela Vista). If you want to go by metro, just take Line 2-Verde to Brigadeiro Station: the center is right in front of exit G.
You can visit the fair from Tuesday to Saturday, from 10am to 6.30pm, and on Sundays, from 11am to 5pm. Weekends tend to be very crowded, so if you can, give preference to weekdays if you want to take your time checking out the attractions. For more information, keep an eye on Universo K-Food Brasil’s Instagram!