When we talk about Barretos, we immediately think of the country atmosphere and the cowboy hat – after all, the city became famous for hosting the biggest rodeo in Latin America.But now, the town is attracting attention for another feat: the inauguration of Praia do Peão, which brings the coastline to the interior of São Paulo.
With 210 meters of waterfront, the attraction offers an authentic seaside atmosphere – with piaçaba kiosks, water sports and a beach bar. All this surrounded by native forest, so you can immerse yourself in nature completely! Check out all the details below and find out how to enjoy it.

Beach in Barretos! Get to know Praia do Peão, a new spot in the interior of the state of São Paulo
The artificial “coastline” is on the shores of a lake with 50,000 square meters of water, surrounded by soft white sand. It’s the perfect option for sunbathing away from the hustle and bustle of the coast, in a safe, peaceful environment with complete infrastructure.
After all, Praia do Peão is located in the Barretos Park Hotel, a benchmark for leisure in the region. That’s why visitors can enjoy comfortable accommodation, as well as a beach bar and water games such as kayaking, stand up paddle, bike boating and pedal boating.
The artificial beach was invested R$2 million and has just opened its doors this July. But it doesn’t stop there: by 2026, the complex will have a wet bar, sauna, natural hot springs and a water playground for the little ones.

Find out how to visit the beach in the interior of São Paulo
Praia do Peão is located in a hotel, but you don’t have to be a guest to visit. The Day Use system grants access to those who want to spend the day enjoying the attractions, experiencing a coastal resort atmosphere in the interior of São Paulo.
But if you want the full experience, it’s worth taking a few days to stay at the Barretos Park Hotel and enjoy all the leisure facilities on site. And if you plan your visit around the time of the Barretos Peão Festival, even better – the hotel is right next to the Peão Park!
