In November, the Memorial da América Latina will host another edition of the Fiesta de Día de Muertos. What’s new is that, in 2025, São Paulo residents will be able to enjoy two weekends of free attractions celebrating the best of Mexican culture.
The São Paulo festival is the largest of its kind in Brazil and the second largest in the world – second only to its home country, Mexico. It is inspired by the Mexican tradition of honoring the dead with flowers, food and music. So you can see musical performances, typical dances and food from the Latin American country – all without leaving São Paulo!

Check out the Fiesta de Día de Muertos 2025 program
For four days, the public will be able to sample Mexican gastronomic delights, enjoy performances by authentic mariachis and experience many other cultural manifestations of the country. In all, more than 100 artists and 28 restaurants will be present at the festival!
Some of the highlights include:
- Lucha Libre workshops and performances;
- Exhibition of typical Dia de los Muertos altars;
- Competition to choose the best Catrinas and Catríns;
- Live shows of Mexican songs;
- Make-up artists specializing in Mexican skulls.

How to take part?
Fiesta dos Muertos will take place on November 1st, 2nd, 8th and 9th, from 11am to 9pm, at the Memorial da América Latina. The address is Avenida Mário de Andrade, 664, next to Barra Funda Station. In other words, as well as being free, you can save even more and visit by subway.
The full program is available on the Instagram of Art Shine Eventos, which organizes the festival. Don’t miss the chance to immerse yourself in Mexican culture in a fun and accessible way!
