If you’re looking for fresh air, cultural experiences , and great food, the festivals in the São Paulo countryside are the perfect destination. Far from the frenetic pace of the metropolis, these celebrations highlight São Paulo’s rural roots— —from the legacy of immigrants to the traditional flavors of the Mantiqueira Mountains. That’s why we’re bringing you a guide to the best food festivals in the São Paulo countryside. Check it out!
This tip is especially for those who want to visit the interior of São Paulo and love Japanese festivals. The 55th Cherry Blossom Festival takes over Campos do Jordão with Japanese cuisine, workshops, and performances, with part of the proceeds going to charity.
Japan Festival — Campinas
A complete immersion in Japanese-Brazilian culture, the Japan Festival transforms Campinas into a celebration of traditions, flavors, and contemporary expressions. The event features a cultural program for all ages, including Taiko drum performances, the traditional Bon Odori dance, the Lion Dance (Shishimai), and musical shows.
For those who love Japanese festivals, this event in the interior of São Paulo also features a cosplay contest, workshops, a themed bazaar, and an Asian food court.
Among the most charming festivals taking place in the interior of São Paulo during the second half of 2026 is the 13th Italian Festival of São Pedro. The event is expected to welcome over 10,000 visitors over three days, featuring a food court brimming with Italian flavors, such as pasta, pizza, focaccia, risotto, polenta, and more! In addition, there will be live music, workshops, and attractions for children.
This free festival offers two days of outdoor jazz in the Mantiqueira Mountains! Jazz na Serra 2026 transforms Santo Antônio do Pinhal into a huge open-air stage for instrumental music, with concerts in squares and along avenues.
Expoflora 2026
Free for children 5 and under
The largest celebration of Dutch culture and flowers in Latin America is now in its 43rd edition! Expoflora transforms Holambra into a spectacle of colors and scents, featuring landscaping displays, traditional dance performances, and the traditional Flower Parade.
To make the experience complete, the venueoffers tours of the sunflower fields, culinary delights, an amusement park, a petting zoo, a historical museum, and the famous flower market.
Flower and Strawberry Festival — Atibaia
Now in its 44th edition, the Atibaia Flower and Strawberry Festival combines landscaping, gastronomy, and the region’s Japanese immigrant heritage . Visitors can enjoy large floral displays, a plant fair, and , along with an irresistible selection of fresh strawberries and artisanal desserts!
Race registration: starting at R$ 89
Enjoy four days of beer, music, and mountain attractions! During the October long weekend, the Mantiqueira Beer Fest brings together the region’s best craft breweries, rock concerts, and local cuisine. There will also be an optional fun run ; registration includes a medal and an exclusive T-shirt.
Bonus: Italian Festival in Santos
Although it takes place on the coast, the Italian Festival in Santos also deserves a spot on our itinerary. This traditional Italian festival brings together 13 vendors offering traditional Italian cuisine, including sweets and delicious pasta, as well as free musical and cultural programming for all ages.
Finally, here’s another festival that doesn’t take place in the countryside, but it’s worth including on our list. During the month of August, São Caetano do Sul hosts the 13th edition of its traditional Italian Festival, with free admission and a lineup featuring cuisine, concerts, and traditional dances. And the best part: all proceeds from the event will go toward social projects in the city!
