In October, São Paulo will host the No Line Up festival, ideal for those looking for unique and surprising experiences. Organized by Heineken, the event stands out for its unusual proposal: there will be no prior announcement of the participating artists, inviting the public to embark on a journey of musical discovery.
The experience offers São Paulo residents the chance to experience live music in a new way, with a touch of spontaneity that sets it apart from traditional festivals. What’s more, admission will be free, so a wide range of audiences will be able to enjoy national and international attractions at no cost.
No Line Up Festival bets on mystery
No Line Up offers fans a totally different experience from what we’re used to. The artists will only be revealed during the festival, which turns each performance into a unique moment! All we know is that there will be more than 15 shows, both national and international, chosen through careful curation.
With three stages, No Line Up will also feature Beer Walls, bars and food sales, including Holy Burger’s award-winning burgers.
No Line Up is part of Green Your City, Heineken’s platform that promotes music and sustainability initiatives in urban centers. The festival also has the support of Trident, Club Social Snack, C6 Bank and Deezer.
Instability in ticket distribution
Tickets for the Heineken No Line-Up Festival would have been available via the Hei App on Thursday 16th at 1pm. However, users reported instability when accessing the app, which made it impossible to pick up the tickets.
Despite the large number of comments about what happened on its social networks, Heineken has not yet commented publicly on the case. It’s possible that there will be a new date for distributing tickets soon, so it’s worth keeping an eye on the company’s official channels so as not to miss any news.