Starting August 28, Expoflora 2026 will transform Holambra into the most flower-filled city in the interior of São Paulo. In its 43rd edition, the event features the theme “Tradition and Origins: a living painting made with flowers,” which permeates the entire program.
The big news for this edition is the Beleven Windmill, a structure approximately 9.5 meters tall located near Shopping das Flores. The name “beleven” comes from Dutch and refers to the ideas of living, experiencing, and feeling intensely. So we can already look forward to an unforgettable Expoflora!
Expoflora 2026: culture, history, and Dutch cuisine in the interior of São Paulo
Another debut at this year’s event will be the Expoflora mini-museum, which traces the event’s history through photographs, trivia, and memories. Additionally, anyone who loves sunflowers must visit the Magic Garden. This year, the garden received 45,000 sunflower seeds —a 50% increase from 2025!
The Holambra flower fair will also feature a new rose garden with 950 rose bushes, as well as a themed area with flower sculptures shaped like butterflies, caterpillars, and ladybugs.
In addition to the new features, the Expoflora program also retains traditional attractions, such as the famous Flower Parade, Petal Shower, Landscaping Show, and Floral Arrangement Exhibition.
Don’t miss the 43rd edition of Holambra’s flower festival
As is customary, Expoflora 2026 will feature a food court inspired by Dutch cuisine. You’ll be able to try classics like Broodje Frikandel ( a sandwich with artisanal frikandel ), Mignon Tullip ( filet mignon with Gouda cheese risotto and edible flowers), and the Jardins de Holambra Pie, a version of the MonChou pie with edible flowers.
The cultural experience is made even more complete with traditional Dutch dance performances that will make you feel like you’re in Amsterdam. So be sure to plan your visit to the largest flower fair in Brazil and Latin America!
📍 Where: Alameda Maurício de Nassau, 675 – Downtown, Holambra/SP
📆 When: August 28–September 27, 2026
🕐 Hours: Fridays , Saturdays, Sundays, and holidays, from 9 a.m. to 7 p.m.
🎟️ Price: Tickets starting at R$ 62.90 (half-price), subject to increase depending on the batch
🚗 Parking: Starting at R$ 59.90
🌻 More information: Visit the official Expoflora de Holambra website
