Black Friday 2026 is coming to bring the best deals to São Paulo! During the season, you’ll be able to buy tickets, clothes, and even culinary delights at discounted prices.
The date emerged in the mid-20th century in the United States to mark the start of Christmas shopping, always on the day after Thanksgiving—which this year falls on November 26. However, Brazilian retailers have reinvented the American tradition, offering weeks or even a full month of discounts. Be sure to take advantage of them!
Fever, one of the world’s largest entertainment and culture platforms, is already preparing for its Black Friday 2026. From November 20 to 30, you’ll be able to purchase tickets for shows, museums, exhibitions, classical music concerts, and restaurants with up to 30% off!
The waitlist is now open, giving you access to discounts before everyone else. There’s nothing better than securing your spot at a great price—and with exclusive access!
Latin America’s largest Christmas market has already kicked off its discount season. With the code HOHOBLACK, you can secure your spot with up to 50% OFF on the official website.
There will be 40,000 square meters of attractions for all ages, including Santa’s House, Christmas shows, a food fair, and much more!
São Paulo’s coolest observation deck is also participating in Black Friday 2026. By purchasing your tickets online, you’ll enjoy a 40% discount for sessions Tuesday through Friday, from 1:00 p.m. to 3:00 p.m.
This attraction is one of the most popular in the Historic Center, offering the chance to admire the capital of São Paulo from the 42nd floor of one of the city’s most iconic buildings. In addition, the space features a virtual reality experience that takes visitors on a flight over the metropolis.
Discounted Christmas treats at Brasil Cacau
How about taking advantage of Black Friday 2026 to get a head start on your Christmas shopping? In November, Brasil Cacau has prepared deals with up to 40% off on chocolates and its traditional line of panettones.
It’s your chance to snag classic, truffle-flavored, and dessert-inspired varieties (such as Banoffee and Sicilian Lemon) at more affordable prices, plus grab truffles and chocolate bars in the “Grab and Go” promotion to give as gifts to friends and family!
Gastronomic Black Friday
Black Friday has also taken over the culinary scene, with brands in São Paulo offering quality delicacies at reduced prices!
Chocolat du Jour is offering a 30% discount on its entire line of bean-to-bar chocolates, while Di Bari Mercato is slashing 20% off the price of its professional-grade raw pizza dough kit.
To round out the options, Battuto’s 100% natural cooking broths (for risottos and stews) are on sale on the official website, and the artisanal pastry shop Petite Fleur is offering free shipping on all orders of its French pastries during the last weekend of the month.
SHEIN’s Black Friday
The retailer SHEIN has brought forward its sales season by combining the 11.11 festival with Black Friday, offering discounts of up to 95% on more than 800,000 products.
Customers can take advantage of R$40 million in coupons, free shipping, and interest-free installment plans of up to six payments across various categories. In addition, the season marks the launch of an exclusive clothing collection in collaboration with singer IZA.
The brand also offers a lineup of live streams totaling 15 hours on peak days. During these interactive live streams, viewers have access to flash sales, extra points, and reward chests.
Discount season at Crazy Candy Circus
Known for its “deliciously weird” menu, CRAZY CANDY CIRCUS is running a food inclusion campaign this Black Friday, featuring healthy products that are gluten-free, lactose-free, and free of refined sugar.
During the promotion, consumers receive free gifts divided into three price tiers. With any purchase, customers receive one package of CRAZY Cumaru candy. For higher-value orders, prizes include exclusive kits from the Zero line and even a can of BisCrazy Cumaru.
Black November Freixenet
The Spanish sparkling wine brand Freixenet is launching a progressive discount campaign—perfect for stocking your wine cellar and celebrating Christmas and New Year’s Eve in São Paulo.
When purchasing select wines on the brand’s website, the percentage savings increases based on the number of bottles in the order. Discounts start at 5% when buying three bottles and go up to 20% OFF for customers who purchase six or more bottles.
