Located discreetly in one of São Paulo’s noblest neighborhoods, Sweet Secrets, a members’ club and speakeasy, attracts a select clientele seduced by the promise of a unique experience.
After all, anyone who walks past the eye-catching sweet shop can’ t imagine what’s behind the façade. This is why the bar stands out as a haven for influential personalities and business meetings.
About the house
Opened to the public in 2021 by David Politanski, a Google executive with extensive international experience; and Felipe Lombardi, co-founder of renowned events such as Carneiros New Year’s Eve, Sweet Secrets aims to offer an exclusive experience for its visitors.
That’s why, in a sophisticated and secretive setting, it offers the best of high-end cuisine and mixology to the most refined public interested in business networking.
According to Politanski, the idea came about after his many trips to different countries. After all, abroad, the speakeasy concept was already widespread and, here, it was beginning to catch on with São Paulo residents. What’s more, the proposal for a members’ club was an added touch, creating an even more exclusive atmosphere – it’s not enough to be secret, it has to be for the few.
After two years of open house – and a waiting list of at least 500 potential members – Sweet Secrets has extended its experience to corporate events. In other words, those who aren’t part of the selection can get to know the space at happy hours, launches and end-of-year get-togethers at . Among the big brands that have already passed through there are: Brastemp, Itaú, Google, Dolce & Gabbana, Cyrela, TikTok, Netflix and many others.
An exclusive and mysterious experience inside Sweet Secrets
At the invitation of Sweet Secrets, we went to unravel the mystery behind the famous sweet store in Jardins. So, check out our experience there!
It all starts when you enter the small, colorful store with actors who guide you on this top-secret journey! One of the most intriguing aspects of Sweet Secrets is the total privacy maintained inside the bar. That’s because, even after three years, no internal images of the site have yet been leaked onto the internet.
To give you an idea, the rigorous security system even includes photo click detector alarms. What’s more, as soon as you enter the bar, cell phone cameras are covered, making the intention clear. This exclusivity reinforces the fascination and mystery surrounding the place, making it one of the most desirable in São Paulo.
Sweet Secrets also stands out not only for the exclusivity of its atmosphere, but also for the excellence of its cuisine and mixology. David told us that his idea was to create a club that was of a high standard in every respect, and so the leading professionals in the field created a menu that will delight the most demanding palates. In addition, the signature drinks are served in works of art in the form of glasses and mugs, which makes everything even more fun.
We can’t give you too many details about the decor because it would completely spoil the experience of entering the bar for the first time. But we can guarantee that you will also feel the clash between the candy store and what is hidden behind the colorful façade.
For those curious and eager to live this unique experience, the tip is clear: find a Sweet Secrets member and secure your passport to one of São Paulo’s most exclusive and mysterious clubs. After all, strict access control allows only guests and members to enter the venue.
📍Rua Barão de Capanema,559 – Cerqueira César