This weekend, São Paulo transforms into a stage for ideas, great music, and new connections. Through August 16, São Paulo Beyond Business — SP2B 2026 takes over Ibirapuera Park with a program that brings together technology, business, creativity, and entertainment.
Instead of focusing solely on the corporate world, this São Paulo festival offers a well-rounded experience. Experiential activities, exhibitions, and culinary offerings share the spotlight with discussions on artificial intelligence, sustainability, work, and the future of cities.
The main goal is to bring together those who research, create, start businesses, and consume digital culture to discuss a common question: how do we want to live from now on?
SP2B 2026: a festival that goes beyond business
The name “São Paulo Beyond Business” clearly explains the project’s objective. Although entrepreneurship and innovation are central to the event, the program brings together fields that don’t often appear side by side: art and technology, behavior and economics, music and cities.
The technology festival features more than 20 stages and themed spaces, hosting discussions on energy, health, urban mobility, digital government, and other aspects of metropolitan life. In addition, the Business Area allows startups, investors, and corporate leaders to forge new connections.
But the idea is that the event not be limited to corporate networking. The curators also aim to facilitate connections among students, content creators, early-career professionals, and microentrepreneurs.
Culture, music, and the city at Ibirapuera Park
The music lineup is also one of SP2B’s major highlights. The lineup features performances by BaianaSystem, Criolo, and Ajulliacosta, as well as tributes to Amy Winehouse, Gilberto Gil, Lady Gaga, and Marília Mendonça.
That’s why São Paulo Beyond Business is an entrepreneurship festival for anyone who wants to have fun and enjoy a weekend packed with attractions at Ibirapuera Park. But keep an eye out, because you only have four more days to enjoy it!
The program is divided between free attractions and paid stages, with passes starting at R$ 160. For more information about the event, visit the official SP2B 2026 website.
