We know that the cold front has already been quite a surprise for São Paulo residents. But what if we told you that snow would soon be falling in São Paulo? But don’t worry – we’re talking about Snowland, an indoor park that’s about to open in São Paulo. The attraction promises frosty fun for all ages, with sub-zero temperatures and real snow!
Inspired by the famous park in Gramado, Rio Grande do Sul, the São Paulo unit will be even bigger. The São Paulo capital will thus have the largest indoor snow park in Brazil, making it a golden opportunity to experience snow without leaving the country.

Snowland in São Paulo will be the largest snow park in Brazil!
Most Brazilians dream of experiencing the snow, and soon, that wish will be fulfilled in São Paulo – and you won’t even have to wait for winter to do it. Snowland uses technology to provide a winter atmosphere at any time of year, regardless of the temperature outside. In other words, when summer hits hard, how about going to the snow park to cool off?
The average temperature there is -5°C, so visitors are provided with thermal clothing to enjoy themselves in comfort. To make it snow, state-of-the-art equipment recreates the conditions that cause the phenomenon in nature, such as low humidity and low temperatures. Thus, the snow that falls there is real, guaranteeing an authentic experience with icy attractions!
It will be your chance to practice snow sports such as snowboarding and skiing, go snowboarding, ice skating and much more! In addition, children can slide down the Snow Mountain and visit the beautiful Kingdom Castle.

When will the indoor snow park open in São Paulo?
Snowland is a venture by Gramado Parks, which has other themed attractions throughout Brazil. The group will invest R$200 million to build the snow park in São Paulo, opening its first establishment in the state of São Paulo.
The location of the park has not yet been announced, but for the time being, the idea is that it will be close to a hotel, which would facilitate access for tourists. Will we be able to play in the snow in São Paulo by 2026? We look forward to hearing more information!
