Serra Negra is 150 kilometers from São Paulo and is famous for its beautiful replica of Italy’s Trevi Fountain. In June and July, however, this picturesque town will also be making headlines for its official winter festival: Serra Negra In Concert 2026.
The program begins on June 19 and runs through the following month, featuring dozens of free attractions open to the public. In addition to the festival, Serra Negra is part of the Circuito das Águas Paulista and has established itself as one of the top winter destinations in the state’s interior.
In other words, you can take advantage of the event to relax in the cool climate of the Mantiqueira Mountains, with cozy accommodations and quality cuisine. Check out all the details to plan your trip!
Serra Negra In Concert 2026 will feature a renowned Brazilian composer
The event takes place annually and has established the city as a cultural hub during the cold season. The goal is to transform winter into a time when public spaces come alive through music, dance, theater, and recreational activities.
Among the highlights of this edition is a concert by singer-songwriter Renato Teixeira, who will perform on one of the main avenues on July 17 at 8 p.m. The lineup also features orchestras, rock bands, cover bands of renowned artists, dance groups, and choirs, appealing to everyone from families to couples of all ages.
Far beyond music: what else to do at this winter festival in the São Paulo countryside
Have you noticed that the festival transforms Serra Negra into a huge interactive stage? In addition to the music, visitors can also enjoy:
- Craft fair and“ ” options featuring traditional wintercuisine;
- July festivals and community events like the “Crochetaço”;
- Watch Brazil’s matches at the 2026 World Cup (June 13, 16, and 24);
- Kids’ area with a trampoline and inflatable toys.
There will be over 30 days of free activities, so you can choose the quietest dates to travel. Pack your coat and come experience the magic of winter in the heart of the Mantiqueira Mountains!
