The magic of Christmas comes alive with the return of the ‘LINDOR Christmas Parade’ to Villa-Lobos Park. Promoted by Lindt, the global leader in premium chocolates, the free parade takes place on Saturdays and Sundays in December.
More than 60,000 spectators are expected to take in the spectacle of lights, music and, of course, delicious chocolates. After all, at the end of each performance the public will be able to taste the irresistible truffles known for their iconic red packaging.
LINDOR Christmas Parade promises flavor and enchantment for the whole family
The grand premiere of the LINDOR Christmas Parade takes place this Sunday, December 3, at 17:30. It will be the kick-off for a show that will be repeated throughout the month, always on Saturdays and Sundays. In other words, on the 9th, 10th, 16th, 17th and 23rd, in two daily performances, at 5.30pm and 7.30pm, the public will have the chance to see the show.
In the parades, 24 dancers and circus performers bring Christmas characters to life, such as ballerinas, toy soldiers and elves. In addition to the visual spectacle, the public will have the opportunity to interact with the artists, take photos and taste the iconic LINDOR truffles, famous for their creamy filling.
The initiative, which delighted the public last year, returns as one of Lindt’s many Christmas activations. After all, as Renata Sato, Lindt’s marketing director in Brazil, points out, the brand is known for its mission to sweeten special moments:
“The success of last year’s debut of the ‘LINDOR Christmas Parade’ motivated us to repeat the event this year. It was thrilling to see audiences of all ages enthralled by the performances! This is one of several activations we are doing with LINDOR this Christmas, all in line with our mission to delight Brazilians with our chocolates.”
So, get ready for a magical and delicious Christmas in one of São Paulo’s iconic parks with the LINDOR Christmas Parade.