The most rock and roll restaurant on the planet is coming to the coast of São Paulo! The trendy Hard Rock Café has announced the construction of a unit in Praia Grande, in the Baixada Santista. It will be the chain’s second location in the state of São Paulo and its seventh in Brazil.
This means that São Paulo residents will be just one hour away from a unique gastronomic and musical experience. And even better: close to the sea! Here’s everything we know about the new venture.
Hard Rock Café to openon the coast of São Paulo
The new Hard Rock Café will be located at Litoral Plaza Shopping, in Praia Grande. Construction is already in full swing and it is expected to open in the first half of 2025.
The space will accommodate up to 263 people, in a total area of over 1000 square meters. Being in Baixada Santista, the birthplace of Charlie Brown Jr., it is possible that the decoration will include items referring to the iconic band.
Currently, the only Hard Rock Café in the state of São Paulo is in Ribeirão Pretoabout 4 hours from the capital. This way, the second unit will be closer to São Paulo residents, who will be able to enjoy its delicacies even on a day trip .
What can I expect from the Hard Rock Café in Praia Grande?
Hard Rock is one of the world’s most famous gastronomy chains, with units in 74 countries around the world. Here in Brazil, in addition to Ribeirão Preto, the chain has locations in Curitiba (PR), Gramado (RS), Fortaleza (CE), Florianópolis and Itapema (SC).
The menu for the new unit in Praia Grande is not yet available, but we imagine it will follow the pattern of the other Hard Rocks around the world. As such, we can expect delights such as burgers, creative drinks, vegetarian and children’s options. As well as a rock and roll themed atmosphere, decorated with guitars, historic photos and, of course, themed tributes to Charlie Brown Jr.