São Paulo residents can rest in peace, because after a long wait, a Hard Rock Café is finally opening in the capital. The restaurant’s sixth national unit promises to be a complete experience of the brand’s universe, which has enchanted a legion of fans since the 1970s.
The brand is constantly expanding in Brazil. With 290 establishments around the world, Curitiba, Florianópolis, Fortaleza, Gramado, Ribeirão Preto, Itapema and Santos have already been crowned with units of the trendy Hard Rock, but São Paulo was missing from the list!
What can we expect from the Hard Rock Café São Paulo?
The novelty already has the right address: Avenida Cidade Jardim, 56 – Itaim Bibi. With capacity for 300 people, the venue will operate as a restaurant, bar and Rock Shop, the brand’s official product store. The structure also includes a stage for musical performances on site.
The São Paulo menu has not yet been confirmed, but it should offer hamburgers, sandwiches, salads, appetizers, special dishes, desserts and even a children’s menu. If it’s your first time at the Hard Rock Café, be sure to order the Original Legendary® Burger, made with beef, Applewood bacon, cheddar cheese, crispy onions, lettuce and tomato. It’s the star of the house.
About the Hard Rock Café
The Hard Rock Café is not just a restaurant. Around the world, the brand has stores, hotels, casinos and concert venues. The first unit was founded in 1971 in London by two Americans and is now a global success.
One of the restaurant’s great differentials is its Rock ‘n’ Roll memorabilia, such as guitars autographed by music icons. While the Santos unit, which has yet to open, promises a tribute to Charlie Brown Jr., we still don’t know what to expect from the decor in the capital.
